The Best Automated Link Building Tools For 2019 And The Dangers Using Them.
Consistent traffic generation is EVERYTHING when it comes to online business success.
Sure, other pieces of your online puzzle have to be put in place as well. You’ll need great content, a smartly designed funnel, and a sales process that has – and continues to be – optimised to improve your conversion rates if you’ll have any chance at success.
But without a flood of targeted traffic push into your funnels, moved to your money sites, and replenishing your leads you’ll always be one misstep away from a catastrophic failure.
The kind of catastrophic failure that cripples your online business a whole lot faster than you ever thought possible.
And while there are plenty of “gurus” out there promising the moon and the stars when it comes to figuring out traffic gen, most people agree that Search Engine Optimisation (SEO) is still the King of the Ring when it comes to getting eyeballs on your money sites.
But cracking the SEO code isn’t all that easy, either.
Google and all of the other major search engine networks consistently move the goalposts when it comes to search engine optimisation. Every SEO algorithm update reshuffles the deck, prioritising certain SEO strategies while cutting the legs out from underneath previously prioritised elements.
It’s enough to make any SEO strategist or savvy marketer pull their hair out.
Thankfully though, the “Gold Standard” of search engine optimisation – link building – remains powerfully effective.
Back-links are always going to be valuable, as each and every link from any other site on the web today back to your site is going to be seen as a vote of confidence. These links provide a lot of “link juice”, give you a lot of influence, and help you cruise right up to the top of search engine rankings a lot more consistently than maybe any other SEO approach.
But building them (and the relationships with each individual site or platform owner to get them) can be as slow and as monotonous as watching paint dry.
And that’s what gave rise to the popularity of automated link building tools.
This Stinks – Let the Robots Do It all!
It didn’t take long for savvy entrepreneurs to discover that building out backlinks was a major pain in the you know what, and that having to go through the slow, monotonous process of generating these links all on their own was never going to scale.
At the same time, the same savvy entrepreneurs recognised the power of backlinks and just how valuable that link juice really wants. Looking for a way to cobble together tools that could flood the web with automated backlinks for them, these entrepreneurs and marketers pioneered the creation of automated link building tools that opened up a real can of worms.
In the early days of these automated tools, tools like Money Robot, SENUKE, XRumer, and Easy Backlinks took the search engine optimisation landscape by storm.
They provided busy marketers with an opportunity to effectively outsource their link creation work to robots, robots that would work 24/7 – without complaint – to populate the web with a lot more backlinks than any human could have pulled off.
And they were wildly successful. It was like link building on steroids.
But it didn’t take long for the big boys of search Google, Yahoo, and Bing to notice that savvy entrepreneurs and marketers were gaming the system to artificially boost their rankings.
This didn’t jive with the intention of these companies to provide only the most relevant results possible, and so the Robot Wars began.
The major search engine networks changed up their algorithms (most notoriously with the Panda and Penguin updates) to de-prioritize and sniff out these artificial backlinks. The automated link building tools got better and better at hiding these links and making them look more organic, and the major search engine networks pushed back with each step at reinvention.
Which leaves us with our current landscape today, with some of the top automated link building tools of the past all but completely decimated – though there are a handful of link building systems that continue to get the job done effectively, even if they aren’t quite as effective as they were in the past.
Formerly dominant tools like SENUKE and Money Robot are nowhere near as effective as they were even just a few years ago. Both of them used to be the cream of the crop when it came to automated tools, but now each of them are next to useless and little more than a waste of time, money, and resources.
Even XRumer has had its legs cut out from underneath it after years and years of dominance as the number one automated link building tool and when it came to forums.
This tool-set will still populate forums with backlinks today, but to get around the major algorithm updates and to make these links look as organic as possible you won’t get anywhere near as many links and you’ll pay a whole lot more – all while fighting a clunky and difficult to master user interface.
It offers tools to manage and manipulate Private Blog Networks (PBNs) and has the capability to act as the admin for literally thousands of robot accounts.
But if you’re looking to go after Tier 1 links you will be sorely disappointed in this tool is very much on the radar of the major search engine networks looking to handicap it as much as possible.
Tier 2 and Tier 3 links can still be created with this platform, however, and it does reasonably well across social media – but again not nearly as well as it used to work in the past.
SEO Autopilot needs to tie into a handful of independent APIs to maximise its effectiveness. That’s one of the weakest points of this platform, as any developer abandoning their independent API will cripple the effectiveness of this tool – something that can happen without any warning whatsoever. On top of that, it’s just not quite as good at bringing home the bacon of quality back-links to begin with and is more of a headache and hassle to set up than most people are willing to deal with these days.
Whether you’re looking to “churn and burn” campaigns that get you to the top of Google for a couple of days – maybe even a couple of weeks – before you’re found out and de-listed (but not before making a mountain of money thanks to the traffic you generated), or you’re looking for a more organic approach to traditional SEO that improves your ranking steadily and consistently until you dominate the top spot for the long-haul this tool will get you where you’re trying to go.
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There are a couple of different things that all conspired to bring about the downfall of the most automated link building tools and left us with our current situation for 2019 and beyond.
The impatience of online marketers contributed significantly to the crippling of most automated link building tools. We live in the middle of the most competitive business environment that’s ever existed to be sure, with anyone able to build an online business in about a half an hour and compete with everyone else, and this kind of pressure forced entrepreneurs and marketers to build links a lot faster than they ever would have showed up organically.
Google in particular noticed that this flurry of activity. That’s why they made changes to their search engine ranking algorithm to delist and de-prioritize sites that have too high a figure as far as Links Per Minute or Verified Per Minute statistics are concerned.
If you’re using a tool like GSA Search Engine Ranker today, both LPM and VPM figures are something you have to really dial in to walk a fine line between speed and stability. Go too fast and you’ll get your money sites shuffled to the back of the search engine rankings by Google. Go too slow and your competition will scream right by you.
Any sign (and I mean ANY sign) of unnatural link growth back to your PBN or your money sites – particularly your money sites – detected by Google or the other search engine platforms will practically guarantee that you get tossed into the Google Sandbox.
You’ll have a hell of a time trying to pull yourself out of that tailspin, which is why so many marketers abandon ship on campaigns that have been busted by Google in the first place.
Another major contributing factor was the lack of true link diversity cultivated by these automated tools, something else the major search engine networks picked up on.
When all of your backlinks are coming from a handful of specific types of sites or platforms, are attached to a specific social media property, or are only coming from a specific network you’re going to be looking pretty suspicious.
Automated tools are only as good as their programming and operate according to the settings that have been dictated. If these tools aren’t perfectly optimised for true link diversity it’s like sending up a bat signal that you are trying to game the system, and you’ll be hit by that Google slap faster than you can blink.
You need to make sure that your links aren’t just hitting your money site but are instead landing across your entire online platform. Link wheels used to be really popular almost 10 years ago, and while they fell out of favour with most in the search engine optimisation community they operate on this link diversity principle.
Anchor text (especially “blanket anchors” or irrelevant anchors) is another big problem for marketers that use automated link building tools today.
You have to remember that the number one goal for EVERY search engine is to provide only the most relevant information for each individual search. The only thing they want to do is to provide the exact answer someone is looking for in the top few search results, recognising that the top three (and maybe the top five) results are the only ones that are likely to be visited.
If your anchor text is irrelevant to the context of your page that it is being linked to (“Free Tablets” anchor text linking back to a money page selling a laptop accessories, for example) you’re going to be de-listed and de-prioritised pretty quickly.
At the same time, the old approach of keyword stuffing anchor text with “blanket anchors” – trying to rank for a single set of keywords, no matter what the context was on each page that was being linked to – is going to get you hit with that Google ban hammer right quick and in a hurry.
This all ties into the importance of content marketing and relevancy of content that you are publishing or promoting. You have to make sure that you are doing everything you can to walk that thin line between creating campaigns and content for search engine robots AND the human beings that will inevitably land on your page.
If you look like you are favouring one side over the other (and automated link building tools always favour the search engine robots) you’ll not only alienate Google and cripple your search engine rankings but you’ll also alienate any human being that lands on your sales page, recognises you trying to game the system, and has zero interest in trying to purchase whatever it is you have to offer.
Free email accounts being used to populate the internet with backlinks (particularly across social media and Web 2.0 properties) is another red flag for these automated tools. Google recognises that most entrepreneurs willing to use these carpet bomb tactics aren’t going to invest a mountain of money on private domain email accounts (certainly won’t have a diverse array of domains to work from if they go this route), which is why they are so hard on links that all originate from these free email platforms.
A lot of the major search engine platforms – and a lot of sites that allow for comments with links – have outright banned the use of free email domains being used to create accounts there. This has crippled some of the formerly powerful automated link building tools that we highlighted above and rendered them next to useless.
The Smartest Way to Build Links in 2019
Backlinking is critically important if you’re going to generate targeted traffic today, tomorrow, and for as long as search engines exist.
That’s not going to change anytime soon.
At the same time, it’s absolutely impossible for any smart or savvy marketer to try and handle the organic creation of backlinks all on their own in an effort to avoid the downsides and potential punishments of automated backlinking tools.
Entrepreneurs and marketers have way too much on their plate to handle something with such a low level of leverage, something that cannot be rapidly scaled, and something that they could outsource to individuals, to a service, or to automated tools to provide them with more consistent and more rapid results.
Walking the fine line between organic generation of links and overloading the web with links via automated tools is a challenge, but it can be successfully pulled off by outsourcing this work to search engine optimisation operations that know exactly what they’re doing and have mastered the use of these tools – with a proven track record of both of those key factors.
Here at Asia Virtual Solution we’ve been at the search engine optimisation game for years and years, using some of the best automated link building tools around ever since they were first released – and today only using the tools that still provide consistent and effective results without ever shovelling our clients to the back of the Google search engine sandbox.
We use tools like the GSA Search Engine Ranker, for example, to pepper the web with links for our clients – always utilising the proprietary settings we’ve carefully crafted to make sure that any links you have built with our services look as organic and as natural as possible without compromising speed too much.
Our sophisticated tiered marketing solution guarantees that you get a true carpet bomb of link diversity coming in and going out, with each and every aspect of your campaign carefully monitored by real life search engine optimisation experts. The robots are not running the show here, but instead only offer extra leverage and more speed – and only ever operate at the direction of our traffic generation professionals.
Pushing a flood of targeted traffic to your site is always going to be important.
- Without prospects you have no customers.
- Without customers you have no sales.
- Without no sales you have no business.
Here at Asia virtual Solutions all we are interested in is getting you prospects, getting you customers, helping you make sales, and helping you build and grow your business so that you enjoy the kind of financial future you deserve – all without having to worry about the heavy lifting of search engine optimisation along the way.
To learn a little bit more about how we may be able to help you the same way we’ve helped so many of our clients in the past, and continue to help our clients today and tomorrow, contact us at your earliest convenience.
We’d love to knock out a home run traffic generation strategy for you, too!