In this post, we’ll take a closer look at Facebook Pixel – we’ll go over what it is, what it’s used for, how you can create one, and then how you can use it on your site. The Facebook Pixel ideally gives you a greater insight into your digital marketing strategy as it measures the conversion rate of your ad, not just the click-through-rate. This ideally gives you another layer of analytics, which paints a clearer picture of your visitor’s journey from seeing the ad to making a purchase. For example, if the click through rate of one of your ads is high but the conversion rate is low, then perhaps your landing page and your ad creative are not aligned properly.