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Keyword Strategy

If you own or operate a site or blog, you probably have at least a basic idea about Search Engine Optimization (SEO). SEO is the process of optimizing your web page so that it is placed earlier in the search results conducted by search engines. It involves numerous techniques such as back-linking, cross-linking, meta-tags, keywords, etc. SEO is an established tool that can bring audience to notice your page while requiring little investment and yielding great results.

However, the internet is a vast place and you’ll undoubtedly be faced with a lot of competition from other sites that dwell around the same topics as yours. Therefore, it would be good to remember that the most important factor that determines your position in the Search Engine Result Page (SERP) is keyword usage and proper keyword strategy.

Finding and employing the best keyword for your page can be tricky; nevertheless, with the correct keyword strategy, having a successful keyword campaign can be a breeze. Here are a few keyword strategies to optimize your SERP rankings and give you an edge over the other sites:

1. Choosing relevant keywords

Since keywords are the most crucial factor in bringing new users to your site, choosing and using the right ones are extremely important. However, it can be an extremely challenging task as well. Thankfully, there are a lot of tools available online that greatly simplify this quest for the ideal keywords.

One among such tools is Asia Virtual Solutions’ keyword scraping tool. All you need to do is type in the keyword in your mind and it will generate a particular list of related keywords according to relevance. The results are based on actual web searches carried out by users.

This service also provides the option for location-based keyword scraping, removing the keywords you do not wish to include, canned searches and a lot more. Keyword scraping has been performed on the numerous top search engine pages like Google, Yahoo, Bing and Amazon. You will get a minimum of 100 keywords for the small sum of $5. Once you’ve found the perfect keyword, you can easily use it in your page to attract your target audience.

2. Considering Pay Per Click (PPC)

If you have some money to spare, you might want to consider the idea of advertising your page on SERPs. Pay Per Click (PPC) is an advertising model that promotes your site on SERPs and pays the publisher whenever the link is clicked. This is more foolproof than the classic method of advertising because you pay for it according to the results. Google AdWords is one such service.

3. Proper positioning of keywords

While looking for and trying to incorporate keywords into the page, many people often forget that proper positioning of the keywords is also another important keyword strategy. If you try to explore your page space and overuse keywords, the results may be counterproductive. Hence, the smarter move is to strategically place the keywords so they are easily visible to the search engine crawlers. Some of such locations include:

1. Title of the web page

2. URL of the page

3. Body text

4. Names of the images used

So you see, keyword usage isn’t only limited to the plain text you use on your page. However, you should avoid overusing them. According to SEOmoz, 2 to 5 keywords are optimum for a single page.

4. Using long-tail keywords

These are the longer, frequently-used search queries that function as keywords. For example ‘why do people like eating so much’ is a long-tail keyword. Long tail-keywords may seem counter-productive at first because the probability of people searching for it is much less; however, in the long run, it proves to be better than small keywords because it greatly reduces the competition for SERP space from other related sites. For example, ‘used cars’ will generate a lot of search results whereas ‘used cars in and around Albuquerque’ will be more specific, with lesser competition among sites.

Undoubtedly, proper keyword usage and keyword scraping are absolutely necessary for a successful website because it is the key to a top search engine ranking. With the right insight and the right keywords, you can definitely get there.