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Double Click Dart Cookie • Asia Virtual Solutions: Expert GSA SER And Digital Marketing Home » Double Click Dart Cookie
Double Click DART Cookie
What is the Double Click cookie doing on my computer? If you have a Double Click cookie in your Cookies folder, it is most likely a DART cookie. The Double Click DART cookie helps marketers learn how well their Internet advertising campaigns or paid search listings perform. Many marketers and Internet websites use Double Click's DART technology to deliver and serve their advertisements or manage their paid search listings. Double Click's DART products set or recognize a unique, persistent cookie when an ad is displayed or a paid listing is selected. The information that the DART cookie helps to give marketers includes the number of unique users their advertisements were displayed to, how many users clicked on their Internet ads or paid listings, and which ads or paid listings they clicked on.
Why does your cookie keep coming back after I delete it? When you visit any website or search engine on which Double Click's DART technology is used, our servers will check to see if you already have a DART cookie. If the servers do not receive a DART cookie, the servers will try to set a cookie in response to your browser's โrequestโ to view that Web page. If you do not want a DART cookie with a unique value, you can obtain a Double Click DART โopt outโ cookie. Alternatively, you can adjust your Internet browser's settings for handling cookies. This is explained in the next question.
How can I adjust my cookie settings to accept or decline cookies? To eliminate cookies you may have currently accepted, and to deny or limit cookies in the future, please follow one of these procedures:
IMPORTANT: IF YOU DELETE YOUR OPT-OUT COOKIE, YOU WILL NEED TO OPT-OUT AGAIN. IF YOUR BROWSER BLOCKS ALL OR THIRD-PARTY COOKIES, YOU WILL BLOCK THE SETTING OF OPT-OUT COOKIES.
* If you are using Internet Explorer 6.0, go to the Tools menu, then to Internet Options, then to the Privacy tab. This version of Internet Explorer is the first to use P3P to distinguish between types of cookies. P3P uses standardized privacy statements made by the cookie issuer to manage your acceptance of cookies. Under the โPrivacyโ tab, click on the โAdvancedโ button. Select โOverride automatic cookie handlingโ and choose whether you want to accept, block or be prompted for โFirst-partyโ and โThird-party Cookies.โ If you want to block all cookies coming from Double Click's double click.net domain, go to the โWeb Sitesโ section under the โPrivacyโ tab and click the โEditโ button. In the โAddress of Web siteโ field, enter โdoubleclick.net,โ select โBlock,โ click OK (menu will disappear); click OK again and you will be back to the browser.
* If you are using Netscape 6.0+, go to โEditโ in the menu bar, click on โPreferences,โ click on โAdvanced,โ and select the โCookiesโ field. Now check either the box that says, โWarn me before accepting a cookieโ or โDisable cookies.โ Click on โOK.โ Now go to your โStartโ button, click on โFind,โ click on โFiles and Folders,โ type โcookies.txtโ into the search box that appears, and click โFind Now.โ When the search results appear, drag all files listed, into the โRecycle Bin.โ Now shut down and restart your Netscape. Depending on your earlier choice you will either be prompted by new cookie sets or no cookies will be set or received.* If you are using Mozilla or Safari, please go to their websites to find out how to disable cookies in those programs.
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