{"id":15886,"date":"2016-12-12T19:43:53","date_gmt":"2016-12-12T12:43:53","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=15886"},"modified":"2026-05-04T11:20:23","modified_gmt":"2026-05-04T04:20:23","slug":"2016%e5%b9%b4%e6%98%afseo%e8%90%a5%e9%94%80%e4%ba%ba%e5%91%98%e7%9a%84%e8%bd%ac%e6%8a%98%e7%82%b9","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/zh\/2016-a-turning-point-for-seo-marketers\/","title":{"rendered":"2016 \u5e74\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500\u4eba\u5458\u7684\u8f6c\u6298\u70b9\u5417\uff1f"},"content":{"rendered":"<h2 style=\"text-align: center\"><strong>2016 \u5e74\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8425\u9500\u4eba\u5458\u7684\u8f6c\u6298\u70b9\u5417\uff1f<\/strong><\/h2>\n<p>\u5927\u591a\u6570SEO\u516c\u53f8\u548c\u7f51\u7edc\u8425\u9500\u4eba\u5458\u90fd\u4f1a\u8ba4\u540c\uff0c\u641c\u7d22\u5f15\u64ce\u683c\u5c40\u5728\u8fc7\u53bb\u4e00\u4e24\u5e74\u91cc\u53d1\u751f\u4e86\u7ffb\u5929\u8986\u5730\u7684\u53d8\u5316\u3002\u4ece\u7b97\u6cd5\u66f4\u65b0\u9891\u7387\u7684\u589e\u52a0\uff0c\u5230\u641c\u7d22\u7ed3\u679c\u9875\u9762\u7684\u5f7b\u5e95\u53d8\u9769\uff0c\u4eba\u4eec\u5df2\u7ecf\u5f00\u59cb\u63a5\u53d7\u8fd9\u6837\u4e00\u4e2a\u4e8b\u5b9e\uff1aSEO\u9886\u57df\u5df2\u7ecf\u6ca1\u6709\u4e00\u6210\u4e0d\u53d8\u7684\u89c4\u5f8b\u53ef\u5faa\u3002.<\/p>\n<p>\u4e00\u6b21\u66f4\u65b0\u53ef\u80fd\u5728\u4e00\u591c\u4e4b\u95f4\u53d1\u751f\uff0c\u5982\u679c\u4e0d\u8c28\u614e\u884c\u4e8b\uff0c\u5c31\u53ef\u80fd\u8ba9\u4f60\u8f9b\u8f9b\u82e6\u82e6\u5efa\u7acb\u8d77\u6765\u7684\u6392\u540d\u4e00\u843d\u5343\u4e08\u3002.<\/p>\n<p>\u4f46\u6beb\u65e0\u7591\u95ee\uff0c2016\u5e74\u662fSEO\u8425\u9500\u4eba\u5458\u6700\u91cd\u8981\u7684\u5e74\u4efd\u4e4b\u4e00\u3002\u4e8b\u5b9e\u4e0a\uff0c\u53ef\u4ee5\u8bf4\u8fc7\u53bb\u4e00\u5e74\u53d1\u751f\u7684\u53d8\u5316\u6700\u591a\u3002\u4ee5\u4e0b\u662f\u8fc7\u53bb\u4e00\u5e74\u4e2d\u53d1\u751f\u7684\u4e03\u5927\u53d8\u5316\u3002.<\/p>\n<p><strong>\u4eba\u5de5\u667a\u80fd\u7684\u5d1b\u8d77<\/strong><\/p>\n<p>\u4e00\u63d0\u5230\u4eba\u5de5\u667a\u80fd\uff08AI\uff09\uff0c\u4eba\u4eec\u8111\u6d77\u4e2d\u6d6e\u73b0\u7684\u5f80\u5f80\u662f\u4e00\u4e2a\u673a\u5668\u7edf\u6cbb\u3001\u4eba\u7c7b\u82e6\u82e6\u6323\u624e\u7684\u53cd\u4e4c\u6258\u90a6\u4e16\u754c\u3002\u4ece\u6bd4\u5c14\u00b7\u76d6\u8328\u5230\u65af\u8482\u82ac\u00b7\u970d\u91d1\uff0c\u5404\u754c\u4eba\u58eb\u90fd\u7b7e\u7f72\u4e86\u4e00\u4efd\u8bf7\u613f\u4e66\uff0c\u547c\u5401\u4f01\u4e1a\u4e0d\u8981\u8f6c\u5411\u4eba\u5de5\u667a\u80fd\uff0c\u4ed6\u4eec\u62c5\u5fc3\u4e16\u754c\u672b\u65e5\u4f1a\u5230\u6765\u3002\u4f46\u8fd9\u663e\u7136\u5e76\u6ca1\u6709\u963b\u6b62\u8c37\u6b4c\u4e0d\u65ad\u63d0\u5347\u4eba\u5de5\u667a\u80fd\u7684\u91cd\u8981\u6027\u3002 <a title=\"RankBrain\" href=\"https:\/\/en.wikipedia.org\/wiki\/RankBrain\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">RankBrain<\/a>, \u4ed6\u4eec\u57fa\u4e8e\u4eba\u5de5\u667a\u80fd\u7684\u6392\u540d\u7cfb\u7edf\uff0c\u73b0\u5728\u88ab\u8ba4\u4e3a\u662f\u7ee7\u5185\u5bb9\u548c\u94fe\u63a5\u4e4b\u540e\u7b2c\u4e09\u91cd\u8981\u7684\u6392\u540d\u56e0\u7d20\u3002.<\/p>\n<p>\u867d\u7136RankBrain\u4ecd\u5904\u4e8e\u8d77\u6b65\u9636\u6bb5\uff0c\u5176\u5f71\u54cd\u76ee\u524d\u88ab\u8ba4\u4e3a\u4ec5\u9650\u4e8e\u57fa\u4e8e\u957f\u5c3e\u5173\u952e\u8bcd\u77ed\u8bed\u7684\u641c\u7d22\u67e5\u8be2\uff0c\u4f46\u5728\u672a\u6765\u51e0\u5e74\u5185\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u89c1\u8bc1\u4e00\u79cd\u5b8c\u5168\u7531\u80fd\u591f\u601d\u8003\u548c\u8fdb\u5316\u7684\u8ba1\u7b97\u673a\u63a7\u5236\u7684\u641c\u7d22\u7ed3\u679c\u7b97\u6cd5\u3002\u8fd9\u4e00\u5207\u5c06\u5982\u4f55\u53d1\u5c55\uff0c\u53ea\u6709\u65f6\u95f4\u624d\u80fd\u7ed9\u51fa\u7b54\u6848\u3002.<\/p>\n<p><strong>\u4e0d\u518d\u63d0\u4f9b\u514d\u8d39\u8d60\u54c1<\/strong><\/p>\n<p>\u6536\u5230\u4ea7\u54c1\u5e76\u627f\u8bfa\u64b0\u5199\u771f\u5b9e\u8bc4\u4ef7\uff1f\u6700\u597d\u544a\u8bc9\u8c37\u6b4c\u673a\u5668\u4eba\u4e0d\u8981\u6293\u53d6\u6307\u5411\u4ed6\u4eec\u7f51\u7ad9\u7684\u94fe\u63a5\u3002\u4ec5\u4ec5\u544a\u77e5\u8bfb\u8005\u4f60\u6536\u5230\u4e86\u4ea7\u54c1\u5e76\u64b0\u5199\u4e86\u8bc4\u4ef7\u53ef\u80fd\u8fd8\u4e0d\u591f\u3002\u7531\u4e8e\u4e00\u4e9b\u4e0d\u6cd5\u7f51\u7ad9\u7ba1\u7406\u5458\u4f7f\u7528\u6b3a\u9a97\u624b\u6bb5\u4e3a\u4ea7\u54c1\u7f51\u7ad9\u5f15\u6d41\uff0c\u8c37\u6b4c\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u5728\u53d1\u51fa\u9690\u6666\u7684\u8b66\u544a\u3002.<\/p>\n<p>2016\u5e74\uff0c\u8b66\u544a\u5347\u7ea7\u4e3a\u5168\u9762\u5904\u7f5a\uff0c\u8fd9\u4e00\u70b9\u6700\u8fd1\u5f97\u5230\u4e86\u5206\u6790\u6b64\u6848\u7684\u7ea6\u7ff0\u00b7\u7a46\u52d2\u7684\u8bc1\u5b9e\u3002 <a title=\"Google \u7f51\u7ad9\u7ba1\u7406\u5458\u8d8b\u52bf\" href=\"https:\/\/www.google.com\/intl\/en\/webmasters\/#?modal_active=none\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google \u7f51\u7ad9\u7ba1\u7406\u5458\u8d8b\u52bf<\/a>. \u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u5fc5\u987b\u7ed9\u6bcf\u4e2a\u5916\u90e8\u94fe\u63a5\u90fd\u52a0\u4e0a nofollow \u6807\u7b7e\u3002\u4f46\u662f\uff0c\u5982\u679c\u4f60\u6709\u8054\u76df\u94fe\u63a5\uff0c\u6216\u8005\u4ec5\u4ec5\u662f\u56e0\u4e3a\u4f60\u6536\u5230\u4e86\u4ea7\u54c1\u6216\u670d\u52a1\u4f5c\u4e3a\u4ea4\u6362\u800c\u63d0\u4f9b\u7684\u94fe\u63a5\uff0c\u90a3\u4e48\u4f60\u5fc5\u987b\u4f7f\u7528 rel=&#039;nofollow&#039; \u6807\u7b7e\u3002\u2019<\/p>\n<p><strong>\u4ed8\u8d39\u5e7f\u544a\u7684\u5174\u8d77<\/strong><\/p>\n<p>\u591a\u5e74\u6765\uff0c\u5173\u4e8e\u8c37\u6b4c\u5c06\u9010\u6e10\u8f6c\u578b\u4e3a\u4ee5\u5e7f\u544a\u4e3a\u4e3b\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u5e76\u8d4b\u4e88\u4ed8\u8d39\u5e7f\u544a\u4e3b\u5bfc\u5730\u4f4d\u7684\u9884\u8a00\u4e0d\u7edd\u4e8e\u8033\u3002\u8bb8\u591a\u4eba\u5bf9\u6b64\u55e4\u4e4b\u4ee5\u9f3b\u3002\u4f46\u6211\u4eec\u6216\u8bb8\u5df2\u7ecf\u89c1\u8bc1\u4e86\u8fd9\u4e00\u8d8b\u52bf\u7684\u5f00\u7aef\u30022016 \u5e74\u7684\u67d0\u4e2a\u65f6\u5019\uff0c\u641c\u7d22\u7ed3\u679c\u9875\u9762\u53d1\u751f\u4e86\u53d8\u5316\uff1a\u53f3\u4fa7\u8fb9\u680f\u7684\u4ed8\u8d39\u5e7f\u544a\u5b8c\u5168\u6d88\u5931\u4e86\u3002\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\uff0c\u5728\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u7684\u4e0a\u65b9\u5f39\u51fa\u4e86\u4e00\u4e2a\u989d\u5916\u7684\u5e7f\u544a\u3002.<\/p>\n<p>\u7b80\u5355\u6765\u8bf4\uff0c\u5728\u4e00\u4e9b\u5c4f\u5e55\u8f83\u5c0f\u7684\u8bbe\u5907\u4e0a\uff0c\u4f60\u53ea\u80fd\u5728\u9996\u5c4f\u770b\u5230\u4ed8\u8d39\u5e7f\u544a\uff0c\u9700\u8981\u5411\u4e0b\u6eda\u52a8\u624d\u80fd\u770b\u5230\u81ea\u7136\u641c\u7d22\u7ed3\u679c\u3002\u8fd9\u4f1a\u5bf9\u81ea\u7136\u641c\u7d22\u6392\u540d\u4ea7\u751f\u5f71\u54cd\u5417\uff1f\u65e9\u671f\u62a5\u544a\u663e\u793a\u4e0d\u4f1a\uff0c\u56e0\u4e3a\u7528\u6237\u901a\u5e38\u66f4\u503e\u5411\u4e8e\u70b9\u51fb\u81ea\u7136\u641c\u7d22\u7ed3\u679c\uff0c\u800c\u4e0d\u662f\u4ed8\u8d39\u5e7f\u544a\u3002.<\/p>\n<p><strong>PageRank\u7b97\u6cd5\u7684\u6d88\u4ea1<\/strong><\/p>\n<p>2016\u5e743\u6708\uff0c\u8c37\u6b4c\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u9886\u57df\u8fdb\u884c\u4e86\u591a\u5e74\u6765\u6700\u91cd\u5927\u7684\u53d8\u9769\u4e4b\u4e00\u3002\u5b83\u5173\u95ed\u4e86\u2026\u2026 <a title=\"\u7f51\u9875\u6392\u540d\" href=\"https:\/\/en.wikipedia.org\/wiki\/PageRank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u7f51\u9875\u6392\u540d<\/a> \u9762\u5411\u516c\u4f17\u7684\u5de5\u5177\u680f\u3002 <a href=\"https:\/\/asiavirtualsolutions.com\/zh\/%e5%bd%93%e4%bd%a0%e9%9c%80%e8%a6%81%e7%9a%84%e7%94%a8%e6%88%b7%e5%90%8d%e5%b7%b2%e8%a2%ab%e5%8d%a0%e7%94%a8%e6%97%b6\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer\">\u5b83\u5bf9\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4eba\u5458\u4ea7\u751f\u4e86\u5de8\u5927\u7684\u5f71\u54cd\uff0c\u4ed6\u4eec\u5c06\u5176\u4f5c\u4e3a\u8861\u91cf\u57df\u540d\u6743\u5a01\u6027\u7684\u552f\u4e00\u6807\u51c6\u3002<\/a>. \u4ece\u94fe\u63a5\u5356\u5bb6\u5230\u57df\u540d\u5012\u5356\u8005\uff0c\u6240\u6709\u4eba\u90fd\u53d7\u5230\u4e86\u5f71\u54cd\u3002.<\/p>\n<p>\u5c3d\u7ba1PageRank\u7b97\u6cd5\u8fd1\u4e09\u5e74\u6765\u90fd\u6ca1\u6709\u5b98\u65b9\u66f4\u65b0\uff0c\u4f46\u4eba\u4eec\u4ecd\u7136\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u5b83\u3002\u5bf9\u9ed1\u5e3dSEO\u6765\u8bf4\uff0c\u6700\u91cd\u8981\u7684\u53d8\u5316\u53d1\u751f\u5728\u90a3\u4e9b\u58f0\u79f0\u80fd\u63d0\u4f9b100\u4e2aPR\u503c5-10\u94fe\u63a5\u7684\u5957\u9910\u51e0\u4e4e\u4e00\u591c\u4e4b\u95f4\u6d88\u5931\u4e86\u3002.<\/p>\n<p>\u4e0d\u8fc7\uff0c\u8c37\u6b4c\u5185\u90e8\u4ecd\u7136\u5728\u4f7f\u7528 PageRank \u5de5\u5177\u680f\u3002.<\/p>\n<p><strong>\u718a\u732b\u8d70\u5411\u4e3b\u6d41<\/strong><\/p>\n<p>\u6ca1\u6709\u5176\u4ed6\u641c\u7d22\u7b97\u6cd5\u80fd\u4ea7\u751f\u5982\u6b64\u5de8\u5927\u7684\u5f71\u54cd\u3002 <a title=\"Google Panda\" href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Panda\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Panda<\/a> \u6709\u3002\u5f88\u53ef\u80fd\u5c31\u662f <a href=\"https:\/\/asiavirtualsolutions.com\/zh\/2024%e5%b9%b4seo%e8%b6%8b%e5%8a%bf\/\" title=\"2024 \u5e74\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u8d8b\u52bf\uff1a\u9002\u5e94\u7b97\u6cd5\u53d8\u5316\u548c\u65b0\u5174\u6280\u672f\" target=\"_blank\" rel=\"noopener\" data-wpil-monitor-id=\"158\">\u7b97\u6cd5\u53d8\u66f4<\/a> \u8fd9\u9879\u7b97\u6cd5\u81ea 2011 \u5e74\u8d77\u663e\u8457\u6539\u53d8\u4e86\u641c\u7d22\u7ed3\u679c\u30022016 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target=\"_blank\" rel=\"noopener noreferrer\" title=\"\u6587\u7ae0\">\u6587\u7ae0<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Was 2016 a turning point for SEO marketers? Most SEO companies and internet marketers would agree that the search engine landscape has undergone some dramatic changes in the past year or two. Right from an increase in the frequency of algorithmic changes, to complete transformations in search result pages, people have started to accept the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[5226],"tags":[410,408,409,407,406],"class_list":["post-15886","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ai-content-seo","tag-pagerank","tag-paid-ads","tag-panda","tag-rich-answers","tag-the-rise-of-ai","post_format-post-format-image"],"taxonomy_info":{"category":[{"value":5226,"label":"AI Content &amp; 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