{"id":3228,"date":"2014-03-31T16:53:20","date_gmt":"2014-03-31T09:53:20","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=3228"},"modified":"2026-04-06T12:37:09","modified_gmt":"2026-04-06T05:37:09","slug":"loi-ich-cua-viec-thu-thap-noi-dung-tiep-thi","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/vi\/benefits-content-scraping-marketing\/","title":{"rendered":"L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c thu th\u1eadp n\u1ed9i dung trong marketing"},"content":{"rendered":"

Thu th\u1eadp n\u1ed9i dung t\u1eeb ngu\u1ed3n kh\u00e1c cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb<\/h2>\n

Thu th\u1eadp n\u1ed9i dung<\/strong> Vi\u1ec7c sao ch\u00e9p tr\u00e1i ph\u00e9p \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c thu th\u1eadp th\u00f4ng tin t\u1eeb m\u1ed9t trang web v\u00e0 \u0111\u0103ng t\u1ea3i l\u00ean m\u1ed9t trang web kh\u00e1c m\u00e0 kh\u00f4ng ghi ngu\u1ed3n g\u1ed1c. M\u1eb7c d\u00f9 sao ch\u00e9p ch\u00ednh x\u00e1c n\u1ed9i dung vi ph\u1ea1m lu\u1eadt b\u1ea3n quy\u1ec1n, nh\u01b0ng r\u1ea5t kh\u00f3 \u0111\u1ec3 ch\u1ee9ng minh \u0111\u00e2u l\u00e0 n\u1ed9i dung g\u1ed1c v\u00e0 \u0111\u00e2u l\u00e0 n\u1ed9i dung b\u1ecb sao ch\u00e9p. Vi\u1ec7c tuy\u1ec3n ch\u1ecdn n\u1ed9i dung l\u00e0 m\u1ed9t quy tr\u00ecnh kh\u00e1c, trong \u0111\u00f3 c\u00e1c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 hi\u1ec3n th\u1ecb theo c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c quan t\u00e2m c\u1ee5 th\u1ec3 h\u01a1n. Nh\u1eefng ng\u01b0\u1eddi l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c sao ch\u00e9p tr\u00e1i ph\u00e9p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin b\u00ean d\u01b0\u1edbi v\u1ec1 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c n\u00e0y. Tr\u00edch xu\u1ea5t n\u1ed9i dung<\/em><\/a>.<\/p>\n

\"Thu<\/a><\/p>\n

Thu th\u1eadp d\u1eef li\u1ec7u URL m\u1ee5c ti\u00eau<\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt thu th\u1eadp d\u1eef li\u1ec7u (scraping) l\u00e0 \u0111\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng li\u00ean k\u1ebft tr\u1ecf v\u1ec1 trang web c\u1ee7a b\u1ea1n. Mi\u1ec5n l\u00e0 \u0111\u00f3 l\u00e0 c\u00e1c li\u00ean k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng cao, n\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng kinh doanh c\u1ee7a b\u1ea1n. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh URL li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong nhi\u1ec1u n\u0103m qua. Nhi\u1ec1u th\u00e0nh ph\u1ea7n kh\u00e1c nhau c\u1ee7a m\u1ed9t trang web ho\u1eb7c blog c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng l\u1ea1i b\u1edfi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n c\u00f3 th\u00f4ng tin \u0111\u00f3. Ch\u00fang bao g\u1ed3m: tr\u00edch xu\u1ea5t URL m\u1ee5c ti\u00eau<\/a>, tr\u00edch xu\u1ea5t d\u1eef li\u1ec7u m\u00e0n h\u00ecnh, tr\u00edch xu\u1ea5t b\u00e0i vi\u1ebft v\u00e0 d\u1ea5u v\u1ebft truy c\u1eadp.<\/p>\n

C\u00e1c doanh nghi\u1ec7p kinh doanh tr\u1ef1c tuy\u1ebfn ph\u1ee5 thu\u1ed9c v\u00e0o internet \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin quan tr\u1ecdng ph\u1ee5c v\u1ee5 cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. Th\u00f4ng tin ch\u00ednh x\u00e1c l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ef1 \u0111\u1ed9ng ho\u1eb7c th\u1ee7 c\u00f4ng, nh\u01b0ng r\u00f5 r\u00e0ng, t\u1ef1 \u0111\u1ed9ng h\u00f3a gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n

\"D\u1ecbch<\/a><\/h2>\n

Tr\u00edch xu\u1ea5t b\u00e0i vi\u1ebft<\/h2>\n

Vi\u1ec7c tr\u00edch xu\u1ea5t b\u00e0i vi\u1ebft bao g\u1ed3m th\u00f4ng tin t\u1eeb to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean internet. C\u00f3 h\u00e0ng tri\u1ec7u b\u00e0i vi\u1ebft nh\u01b0 v\u1eady. b\u00e0i vi\u1ebft<\/a> Tr\u00ean m\u1ea1ng Internet, c\u00f3 v\u00f4 s\u1ed1 th\u00f4ng tin v\u1ec1 \u0111\u1ee7 m\u1ecdi ch\u1ee7 \u0111\u1ec1, b\u1eb1ng h\u00e0ng t\u00e1 ng\u00f4n ng\u1eef kh\u00e1c nhau. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00f4ng tin n\u00e0o c\u00f3 l\u1ee3i nh\u1ea5t cho ng\u01b0\u1eddi l\u00e0m marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f3 kh\u0103n, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t kh\u1ea3 thi n\u1ebfu th\u1ef1c hi\u1ec7n th\u1ee7 c\u00f4ng. Ch\u00eca kh\u00f3a n\u1eb1m \u1edf vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c URL, b\u00e0i vi\u1ebft v\u00e0 d\u1ea5u v\u1ebft li\u00ean quan.<\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng li\u00ean t\u1ee5c c\u00f3 ngu\u1ed3n t\u00e0i li\u1ec7u m\u1edbi m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i vi\u1ebft ho\u1eb7c vi\u1ebft l\u1ea1i n\u1ed9i dung. Vi\u1ec7c t\u00ecm ki\u1ebfm t\u00e0i li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 r\u1ea5t quan tr\u1ecdng. Tr\u00e1nh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1o bu\u1ed9c vi ph\u1ea1m b\u1ea3n quy\u1ec1n c\u0169ng r\u1ea5t c\u1ea7n thi\u1ebft. C\u00e1c t\u00e1c ph\u1ea9m ph\u1ea3i h\u01a1n c\u1ea3 nh\u1eefng thao t\u00e1c sao ch\u00e9p v\u00e0 d\u00e1n \u0111\u01a1n gi\u1ea3n. Vi\u1ec7c thu th\u1eadp th\u00f4ng tin m\u1ed9t c\u00e1ch th\u00f4ng minh l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00e1nh b\u1ecb ch\u1ee7 s\u1edf h\u1eefu b\u00e0i vi\u1ebft g\u1ed1c g\u1ee1 b\u1ecf.<\/p>\n

\"D\u1ecbch<\/a><\/h2>\n

C\u1ea1o d\u1ea5u ch\u00e2n<\/h2>\n

Thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c tuy\u1ebfn (footprint scraping) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau tr\u00ean m\u1ea1ng. Nh\u1eefng ngu\u1ed3n n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh, b\u00e0i b\u00e1o, d\u1eef li\u1ec7u d\u1ea1ng b\u1ea3ng, b\u1ea3ng t\u00ednh, trang web v\u00e0 h\u1ea7u h\u1ebft m\u1ecdi lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. T\u00e0i li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp, x\u1eed l\u00fd, \u0111\u1ecbnh d\u1ea1ng v\u00e0 b\u00e1o c\u00e1o theo nh\u1eefng c\u00e1ch l\u00e0m cho n\u00f3 m\u1edbi m\u1ebb v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

S\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t c\u00f4ng ty chuy\u00ean nghi\u1ec7p \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t m\u00e0 kh\u00f4ng c\u00f3 nguy c\u01a1 vi ph\u1ea1m b\u1ea3n quy\u1ec1n. T\u00e0i li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a v\u00e0 hi\u1ec3n th\u1ecb theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c n\u1ed9i dung v\u00e0 \u0111\u1ecbnh d\u1ea1ng l\u00e0 quy tr\u00ecnh c\u01a1 b\u1ea3n.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Tr\u00edch xu\u1ea5t n\u1ed9i dung<\/a> H\u00e3y \u0111\u1ea3m b\u1ea3o n\u1ed9i dung tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi m\u1ebb. H\u01a1n n\u1eefa, h\u00e3y thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng t\u00e0i li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t. Vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n. thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp m\u1edbi<\/a> \u0110\u00f3 l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i bi\u1ebft ng\u00f4n ng\u1eef l\u1eadp tr\u00ecnh \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/p>\n

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\u0110\u1eb6T D\u1ecaCH V\u1ee4 THU TH\u1eacP N\u1ed8I DUNG NGAY B<\/span><\/h3>\n

Th\u00f4ng tin chi ti\u1ebft \u2013 \u0110\u1eb7t h\u00e0ng ngay<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

Content Scraping For Marketing Content scraping is defined as capturing information from one website and publishing it on another website without attributing it to the original publisher. While exact copying of material violates copyright laws, it can be difficult to prove which is the original and which is the scraped content. Content curation is a […]<\/p>\n","protected":false},"author":1,"featured_media":2845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":null,"jnews_primary_category":null,"footnotes":""},"categories":[5226],"tags":[154,151,152,153],"class_list":["post-3228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-content-seo","tag-article-scraping","tag-content-scraping","tag-footprint-scraping","tag-target-url-scraping-2"],"_links":{"self":[{"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/posts\/3228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/comments?post=3228"}],"version-history":[{"count":0,"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/posts\/3228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/media\/2845"}],"wp:attachment":[{"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/media?parent=3228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/categories?post=3228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/vi\/wp-json\/wp\/v2\/tags?post=3228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}