{"id":63297,"date":"2019-08-17T20:48:11","date_gmt":"2019-08-17T13:48:11","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=63297"},"modified":"2026-10-05T04:01:05","modified_gmt":"2026-10-04T21:01:05","slug":"anahtar-kelime-arastirmasini-dogru-sekilde-yapin","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/tr\/keyword-research-right-way\/","title":{"rendered":"Do\u011fru \u015eekilde Anahtar Kelime Ara\u015ft\u0131rmas\u0131 Nas\u0131l Yap\u0131l\u0131r (2026 K\u0131lavuzu)"},"content":{"rendered":"

Ba\u015far\u0131s\u0131z olan web sitelerinin \u00e7o\u011fu k\u00f6t\u00fc tasar\u0131m veya yava\u015f bar\u0131nd\u0131rma nedeniyle ba\u015far\u0131s\u0131z olmaz. Ba\u015far\u0131s\u0131z olmalar\u0131n\u0131n nedeni yanl\u0131\u015f anahtar kelimeleri hedeflemeleridir: kimsenin aramad\u0131\u011f\u0131 kelime \u00f6bekleri, sitenin s\u0131ralamada yer alma \u015fans\u0131n\u0131n olmad\u0131\u011f\u0131 kelime \u00f6bekleri veya asla sat\u0131n alma yapmayacak ziyaret\u00e7ileri getiren kelime \u00f6bekleri.<\/p>\n\n\n\n

This is the keyword research process I have used for my own sites and for customers since 2019. I updated it in October 2026 with what has changed since then: Google’s AI answers, free tools that are now paid, and a few myths worth dropping.<\/p>\n\n\n\n

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K\u0131sa cevap: be\u015f ad\u0131mda anahtar kelime ara\u015ft\u0131rmas\u0131<\/h3>\n\n\n\n
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  1. Anahtar kelimeleri bulun:<\/strong> Ni\u015f alan\u0131n\u0131z\u0131n ana konular\u0131; Google otomatik tamamlama, Amazon, Vikipedi, forumlar ve Reddit'ten.<\/li>\n\n\n\n
  2. Bunlar\u0131 geni\u015fletin:<\/strong> Her bir kelime grubunu Google Keyword Planner, Soovle veya \u00fccretli bir ara\u00e7tan ge\u00e7irerek y\u00fczlerce ilgili kelime \u00f6be\u011fi elde edin.<\/li>\n\n\n\n
  3. Rakamlar\u0131 kontrol edin:<\/strong> Arama hacmi, anahtar kelime zorlu\u011fu ve halihaz\u0131rda s\u0131ralamada yer alan sayfalar\u0131n g\u00fcc\u00fc.<\/li>\n\n\n\n
  4. \u00d6nceliklendirin:<\/strong> Amac\u0131 net, hacmi y\u00fcksek ve rekabeti d\u00fc\u015f\u00fck anahtar kelimeler kullanmaya devam edin.<\/li>\n\n\n\n
  5. Haritaland\u0131r ve yaz:<\/strong> Her sayfaya bir anahtar kelime verin, bunu ba\u015fl\u0131\u011fa, H1 ba\u015fl\u0131\u011f\u0131na ve URL'ye ekleyin ve konuyu eksiksiz olarak ele al\u0131n.<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n

    Anahtar kelime ara\u015ft\u0131rmas\u0131 nedir?<\/h2>\n\n\n\n

    A keyword is the phrase someone types into a search engine to find something. Keyword research is the process of finding the phrases your customers use, so that people looking for your product or service land on your site and not a competitor’s.<\/p>\n\n\n\n

    The best way to start is to put yourself in your customer’s place. What problem do they have, and what would they type to solve it? A plumber’s customer searches “burst pipe repair near me”, not “plumbing solutions”. Keyword research turns those guesses into real data.<\/p>\n\n\n\n

    2026 y\u0131l\u0131nda anahtar kelime ara\u015ft\u0131rmas\u0131 neden bu kadar \u00f6nemli?<\/h2>\n\n\n\n

    T\u0131klamalar\u0131n neredeyse tamam\u0131 sonu\u00e7lar\u0131n ilk sayfas\u0131na gidiyor ve be\u015finci sayfadaki ziyaret\u00e7iler nadiren sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftiriyor. Do\u011fru kelime \u00f6be\u011fi i\u00e7in birinci sayfada yer almak, pop\u00fcler bir kelime \u00f6be\u011fi i\u00e7in \u00fc\u00e7\u00fcnc\u00fc sayfada yer almaktan \u00e7ok daha de\u011ferlidir.<\/p>\n\n\n\n

    Google’s AI answers make the choice of keyword even more important. In July 2025 Pew Research found that Google users who saw an AI summary clicked a normal search result in 8% of visits, against 15% when no summary appeared. Simple “what is” questions are now often answered on the results page itself. Keywords that show buying intent, or need a detailed guide, still send clicks.<\/p>\n\n\n\n

    \u0130yi bir anahtar kelimeyi ne olu\u015fturur?<\/h2>\n\n\n\n
    Fakt\u00f6r<\/th>Nelere dikkat etmeli?<\/th><\/tr><\/thead>
    Arama hacmi<\/td>Sayfa ba\u015f\u0131na de\u011fer verecek kadar ayl\u0131k arama hacmi. Anahtar kelime sat\u0131n almak i\u00e7in d\u00fc\u015f\u00fck rakam yeterli.<\/td><\/tr>
    Arama amac\u0131<\/td>Arama yapan ki\u015finin istedi\u011fi \u015fey. Yazmay\u0131 planlad\u0131\u011f\u0131n\u0131z sayfayla e\u015fle\u015fmelidir.<\/td><\/tr>
    Yar\u0131\u015fma<\/td>Ger\u00e7ek\u00e7i olarak ge\u00e7ebilece\u011finiz sayfalar: az say\u0131da g\u00fc\u00e7l\u00fc geri ba\u011flant\u0131, zay\u0131f i\u00e7erik.<\/td><\/tr>
    \u0130\u015f de\u011feri<\/td>M\u00fc\u015fteri olabilecek ziyaret\u00e7iler. Ticari anahtar kelimeler, merak uyand\u0131ran anahtar kelimelerden daha etkili.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Arama amac\u0131n\u0131n d\u00f6rt t\u00fcr\u00fc nedir?<\/h3>\n\n\n\n
    Niyet<\/th>Arayan ki\u015fi \u015funu istiyor:<\/th>\u00d6rnek<\/th><\/tr><\/thead>
    Bilgilendirici<\/td>Bir \u015feyler \u00f6\u011frenin<\/td>bir keski nas\u0131l bilenir<\/td><\/tr>
    Navigasyon<\/td>Belirli bir siteye ula\u015f\u0131n<\/td>Amazon a\u011fa\u00e7 i\u015fleme aletleri<\/td><\/tr>
    Reklam<\/td>Sat\u0131n almadan \u00f6nce kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/td>yeni ba\u015flayanlar i\u00e7in en iyi masa testeresi<\/td><\/tr>
    \u0130\u015flemsel<\/td>\u015eimdi al<\/td>Dewalt masa testeresi sat\u0131n al<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    \u00dcr\u00fcn veya hizmet sat\u0131yorsan\u0131z, ticari ve i\u015flem odakl\u0131 anahtar kelimeler para kazand\u0131ran alanlard\u0131r. Bilgilendirici anahtar kelimeler ise g\u00fcven olu\u015fturan ve ba\u011flant\u0131 \u00e7eken rehberler i\u00e7in hala faydal\u0131d\u0131r.<\/p>\n\n\n\n

    Ad\u0131m 1: Anahtar kelimeleri nas\u0131l bulursunuz?<\/h2>\n\n\n\n

    A seed keyword is the main phrase of a topic. You will not usually target it directly, but you use it to find the phrases you will target. For a woodworking site, “woodworking tools” is a seed, and it leads to “miter saw”, “bench grinder”, “random orbital sander” and so on.<\/p>\n\n\n\n

    Google otomatik tamamlama ve ilgili aramalar<\/h3>\n\n\n\n

    Konunuzu Google'a yaz\u0131n ve \u00f6nerilere bak\u0131n. Daha fazla sonu\u00e7 almak i\u00e7in konunun sonuna bir harf ekleyin (a, b, c vb.). Ard\u0131ndan ilgili aramalar i\u00e7in sonu\u00e7lar\u0131n en alt\u0131na kayd\u0131r\u0131n ve ilgili dosyay\u0131 a\u00e7\u0131n. \u0130nsanlar ayr\u0131ca \u015funu da soruyor:<\/strong> Her ikisi de uzun kuyruklu ifadelerle dolu ve bu ifadeler i\u00e7in s\u0131ralama yapmak k\u0131sa olanlara g\u00f6re daha kolay.<\/p>\n\n\n

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    \"Google'\u0131n<\/figure>\n<\/div>\n\n\n

    Vikipedi<\/h3>\n\n\n\n

    Google'da arama yap\u0131n Konunuz Wikipedia<\/code> Makaleyi a\u00e7\u0131n. \u0130\u00e7indekiler tablosu ve ba\u011flant\u0131l\u0131 terimler size her biri olas\u0131 bir anahtar kelime olan alt konular\u0131n haz\u0131r bir listesini sunar.<\/p>\n\n\n\n

    Amazon<\/h3>\n\n\n\n

    Anahtar kelime sat\u0131n almak i\u00e7in Amazon'un rakibi zor bulunur. Google'da arama yap\u0131n: konunuz Amazon<\/code>, or browse Amazon’s categories and subcategories directly. Category names such as “router tables”, “wood chisels” and “angle clamps” are product keywords people search for.<\/p>\n\n\n

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    \"Amazon<\/figure>\n<\/div>\n\n\n

    Forumlar ve Reddit<\/h3>\n\n\n\n

    Forumlar ve subredditler, hedef kitlenizin kendi kelimeleriyle dile getirdi\u011fi sorunlar\u0131 size g\u00f6sterir. Her forum veya subreddit bir anahtar kelime olabilir ve her ortak soru bir makale konusu olabilir. Forumlar\u0131 bulmak i\u00e7in Google'da \u015fu aramay\u0131 yap\u0131n:<\/p>\n\n\n\n