{"id":24781,"date":"2017-11-21T18:58:03","date_gmt":"2017-11-21T11:58:03","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=24781"},"modified":"2026-07-03T03:00:16","modified_gmt":"2026-07-02T20:00:16","slug":"sesli-arama-icin-optimizasyon","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/tr\/optimizing-for-voice-search\/","title":{"rendered":"Sesli Arama i\u00e7in Optimizasyon"},"content":{"rendered":"
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Sesli Arama i\u00e7in Optimizasyon<\/strong><\/h2>\r\n\u0130ster haz\u0131r olun ister olmay\u0131n, sesli arama burada. Ve son istatistiklere bak\u0131l\u0131rsa, arama d\u00fcnyas\u0131n\u0131 ele ge\u00e7irmeye haz\u0131r. Siri, ilk piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fcnde, Apple kullan\u0131c\u0131lar\u0131n\u0131n g\u00f6n\u00fclden benimsedi\u011fi yeni ve en iyi ihtimalle yenilik\u00e7i bir teknolojiydi. \u00c7ok ge\u00e7meden Google Voice ortaya \u00e7\u0131kt\u0131. Microsoft'un Cortana's\u0131 da \u00f6yle. \u00c7o\u011fu uzman bunun sadece ba\u015flang\u0131\u00e7 oldu\u011funu \u00f6ne s\u00fcr\u00fcyor.\r\n

\u0130\u015fte Google'\u0131n kendi yay\u0131nlad\u0131\u011f\u0131 \u00f6nemli bir anket raporu.<\/h3>\r\n

\"Sesli<\/p>\r\n2014 y\u0131l\u0131n\u0131n sonunda ABD'li gen\u00e7lerin 501.000'den fazlas\u0131n\u0131n her g\u00fcn sesli arama kulland\u0131\u011f\u0131 belirtiliyor. Bu say\u0131 yeti\u015fkinler i\u00e7in biraz azalarak 411.000'e d\u00fc\u015f\u00fcyor. Ancak bu, bu kadar yeni bir \u015fey i\u00e7in yine de \u00e7ok etkileyici bir rakam. Baidu'daki bilim insanlar\u0131, 2020 y\u0131l\u0131na kadar yakla\u015f\u0131k 501.000 araman\u0131n sesli cihazlar arac\u0131l\u0131\u011f\u0131yla yap\u0131laca\u011f\u0131n\u0131 tahmin ediyor. \u00d6nemli olan, sitenizi sesli aramalar i\u00e7in optimize etmemenin bir l\u00fcks olmad\u0131\u011f\u0131d\u0131r. Mobil aramalar i\u00e7in optimizasyonun bir s\u00fcreli\u011fine yeterli oldu\u011funu d\u00fc\u015f\u00fcnm\u00fc\u015ft\u00fcn\u00fcz. Neyse ki, sesli aramalar i\u00e7in optimizasyon sand\u0131\u011f\u0131n\u0131z kadar zor de\u011fil. Asl\u0131nda, birka\u00e7 y\u0131l \u00f6nce masa\u00fcst\u00fc aramalar i\u00e7in optimizasyondan \u00e7ok daha kolay.\r\n

Sesli araman\u0131n temelleri<\/strong><\/h3>\r\n\"SesliSesli araman\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamak i\u00e7in, onu kendiniz kullanman\u0131z gerekir. Ve ilk ad\u0131mlardan biri, ak\u0131ll\u0131 telefonunuzla birlikte gelen literat\u00fcr\u00fc okumakt\u0131r. \u00d6rne\u011fin, Apple'\u0131n Siri'yi arama i\u00e7in nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011freten \u00e7ok detayl\u0131 bir k\u0131lavuzu var. Ve sand\u0131\u011f\u0131n\u0131z kadar karma\u015f\u0131k de\u011fil. Apple, Siri ile bir arkada\u015f\u0131n\u0131zla konu\u015fur gibi konu\u015fman\u0131z\u0131 \u00f6neriyor. Yani, "Hey Siri\u2026 en yak\u0131n pizzac\u0131 veya benzin istasyonu nerede?" diyebilirsiniz. Benzer \u015fekilde, Cortana ve Google aramas\u0131 kullan\u0131m\u0131 i\u00e7in de k\u0131lavuzlar bulabilirsiniz. Sesli aramaya yay\u0131lan en iyi \u00fc\u00e7 markadan bahsetmemizin nedeni, hem Apple hem de Microsoft'un Google yerine Bing'i kullanmas\u0131d\u0131r. Ve bunlar i\u00e7in optimizasyon yapmak... arama motorlar\u0131<\/a> Bu durum ayn\u0131 derecede \u00f6nemli hale geliyor \u00e7\u00fcnk\u00fc Apple kullan\u0131c\u0131lar\u0131 toplam ak\u0131ll\u0131 telefon kullan\u0131c\u0131 taban\u0131n\u0131n yakla\u015f\u0131k ,31'ini olu\u015fturuyor. Bu, i\u015fletmeniz i\u00e7in k\u00fc\u00e7\u00fck ama \u00f6nemli bir dilim demek.\r\n

Ses ve metin aras\u0131ndaki fark<\/strong><\/h3>\r\nSesli arama ile geleneksel metin aramas\u0131 aras\u0131ndaki en \u00f6nemli farklardan biri, insanlar\u0131n sesli arama yaparken daha uzun ifadeler kullanmaya daha yatk\u0131n olmalar\u0131d\u0131r. \u00dc\u00e7 ila d\u00f6rt kelimelik ifadeler daha s\u0131k kullan\u0131l\u0131r. anahtar kelime kombinasyonlar\u0131<\/a> Aniden \u00e7ok alakal\u0131 olmaktan \u00e7\u0131kabilirler. \u00d6rne\u011fin, birisi Miami'de bir \u00e7i\u00e7ek\u00e7i ar\u0131yorsa, telefonun fiziksel konumu otomatik olarak alg\u0131lanaca\u011f\u0131 i\u00e7in sesli sorgu \u015f\u00f6yle olabilir: 'En yak\u0131n \u00e7i\u00e7ek\u00e7i nerede?' veya farkl\u0131 bir konumdan arama yap\u0131yorsan\u0131z 'Miami'deki en iyi \u00e7i\u00e7ek\u00e7i hangisi?' Bu alt\u0131 kelime. Masa\u00fcst\u00fc veya mobil cihazda arama yap\u0131ld\u0131\u011f\u0131nda ayn\u0131 \u015fey 'Miami'deki en iyi \u00e7i\u00e7ek\u00e7i' olurdu. Web siteniz ve sayfalar\u0131n\u0131z b\u00fcy\u00fck \u00f6l\u00e7\u00fcde k\u0131sa anahtar kelime \u00f6bekleri i\u00e7in optimize edilmi\u015fse, derinlere inip uzun kuyruklu anahtar kelimeleri ortaya \u00e7\u0131karman\u0131n zaman\u0131 geldi.\r\n

Anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131 konu\u015fmayla i\u00e7 i\u00e7e ge\u00e7irmek<\/strong><\/h3>\r\n\"Anahtar<\/a>Senin anahtar kelime ara\u015ft\u0131rmas\u0131<\/a> Sesli arama i\u00e7in \u00f6ncelikle sorgular\u0131 kendiniz s\u00f6zl\u00fc olarak arayarak ba\u015flamal\u0131s\u0131n\u0131z. Bu, \u00e7e\u015fitli sorgular i\u00e7in ne t\u00fcr sonu\u00e7lar\u0131n g\u00f6sterildi\u011fine dair bir fikir verir. Arad\u0131\u011f\u0131n\u0131z \u015feyle ilgili sonu\u00e7lar bulmaya ba\u015flarsan\u0131z, bu anahtar kelime \u00f6be\u011fini referans olarak not edin ve beyin f\u0131rt\u0131nas\u0131 yapmaya ba\u015flay\u0131n. Beyin f\u0131rt\u0131nas\u0131 yaparken size b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olabilecek 'Answer the Public' adl\u0131 \u00fccretsiz bir \u00e7evrimi\u00e7i ara\u00e7 var. Bu ara\u00e7, arama amac\u0131n\u0131 ara\u015ft\u0131rman\u0131za olanak tan\u0131yan anahtar kelime \u00f6beklerine 'e' ve 'i\u00e7in' gibi kelimeler eklemenize yard\u0131mc\u0131 olur.\r\n

Uzun Kuyruklu \u0130\u00e7erik Olu\u015fturma<\/strong><\/h3>\r\nOptimize etmek istedi\u011finiz birka\u00e7 anahtar kelime \u00f6be\u011fi belirledikten sonra, bu anahtar kelimelerle yak\u0131ndan ilgili olabilecek mevcut blog yaz\u0131lar\u0131n\u0131za g\u00f6z atarak ba\u015flay\u0131n. K\u00fc\u00e7\u00fck bir d\u00fczenlemeyle, bu yeni uzun kuyruklu kelime \u00f6beklerini mevcut sayfalar\u0131n\u0131za ve \u00fcr\u00fcnlerinize kolayca ekleyebilirsiniz. Soru-cevap tarz\u0131ndaki i\u00e7erik, daha uzun kelime \u00f6beklerini hedefledi\u011finizde size b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olabilir.\r\n

Geri d\u00f6n\u00fcp mobil uyumlulu\u011fu kontrol edin.<\/strong><\/h3>\r\nBir\u00e7ok insan bunun fark\u0131nda de\u011fil ama sesli arama ve mobil uyumluluk birbirine \u00e7ok ba\u011fl\u0131d\u0131r. \u00c7\u00fcnk\u00fc sesli arama yaln\u0131zca mobil cihazlarda kullan\u0131l\u0131r. Bu nedenle, bir ad\u0131m geri gidip sitenizin mobil cihazlar i\u00e7in optimize edilip edilmedi\u011fini kontrol edin. E\u011fer optimize edilmemi\u015fse, bunu yapman\u0131n tam zaman\u0131. Ayr\u0131ca, sayfa h\u0131z\u0131, gezinme ve kullan\u0131c\u0131 aray\u00fcz\u00fc gibi fakt\u00f6rlerde hatalar varsa, bunlar\u0131 d\u00fczeltin. Bu fakt\u00f6rler hemen \u00e7\u0131kma ve \u00e7\u0131k\u0131\u015f oran\u0131n\u0131z\u0131 ve dolay\u0131s\u0131yla s\u0131ralaman\u0131z\u0131 etkiler. Bunun i\u00e7in \u015fu ara\u00e7lar\u0131 kullanabilirsiniz: MobilTest.me<\/a> Sitenizin \u00e7e\u015fitli mobil cihazlarda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc kontrol etmek i\u00e7in.\r\n

Yerel arama i\u00e7in optimize edin<\/strong><\/h3>\r\nG\u00fcn\u00fcm\u00fczdeki sesli aramalar\u0131n \u00e7o\u011fu \u015fu ama\u00e7lara y\u00f6neliktir: yerel fiziksel konumlar ve i\u015fletmeler<\/a>. \u00d6rne\u011fin, kullan\u0131c\u0131 Siri veya Google Sesli Asistan'dan "yak\u0131n\u0131mdaki en iyi di\u015f hekimini bul" diye sorarsa, sesli arama otomatik olarak telefonun konumunu alg\u0131lar ve o konuma en yak\u0131n e\u015fle\u015fmeyi bulmaya \u00e7al\u0131\u015f\u0131r. Bu durumda, arama motoru bu aramay\u0131 sayfadaki sonu\u00e7larla ili\u015fkilendirmez. optimizasyon<\/a>.Bunun yerine, Google ve di\u011fer yerel i\u015fletme dizinlerindeki '\u0130\u015fletme Listeleri'nden en yak\u0131n e\u015fle\u015fmeyi se\u00e7ecektir. Zaten Google \u0130\u015fletme'de kay\u0131tl\u0131ysan\u0131z, i\u015fletme ad\u0131n\u0131z\u0131, adresinizi, \u00e7al\u0131\u015fma saatlerinizi, yol tarifinizi ve telefon numaran\u0131z\u0131 g\u00fcncelleyin. Mikroveri, Google taray\u0131c\u0131lar\u0131n\u0131n bu bilgilerin neyle ilgili oldu\u011funu anlamas\u0131na yard\u0131mc\u0131 olur. Sitenizde m\u00fcmk\u00fcn olan her yerde Google i\u015faretlemelerini kullan\u0131n.\r\n

Analiz et, durula, tekrarla<\/strong><\/h3>\r\nGoogle Analytics, sesli aramadan gelen sorgular\u0131n tam say\u0131s\u0131n\u0131 g\u00f6stermese de, bu \u00f6zellik \u00e7ok yak\u0131nda eklenecektir. \u015eimdilik, mobil ve masa\u00fcst\u00fc cihazlar aras\u0131nda b\u00fcy\u00fck bir fark olup olmad\u0131\u011f\u0131n\u0131 izleyebilirsiniz. trafik<\/a>. E\u011fer sitenize gelen mobil trafik azal\u0131yorsa, muhtemelen d\u00fczeltmeniz gereken bir sorun var demektir. Uzun kuyruklu anahtar kelime \u00f6beklerini ve performanslar\u0131n\u0131 yak\u0131ndan takip edin. Mobil cihazlardan baz\u0131 uzun kuyruklu kelime \u00f6bekleri i\u00e7in do\u011frudan organik trafik al\u0131yorsan\u0131z, web sitenizin sesli arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnme olas\u0131l\u0131\u011f\u0131 y\u00fcksektir. De\u011filse, analiz edin, d\u00fczenleyin ve i\u015flemi tekrarlay\u0131n. Unutmay\u0131n, mobil aramay\u0131, hele ki sesli aramay\u0131 hen\u00fcz \u00e7\u00f6zememi\u015f bir\u00e7ok \u00e7evrimi\u00e7i i\u015fletmeye k\u0131yasla hala bir avantaj\u0131n\u0131z var. Bu y\u00fczden acele etmeyin.\r\n\r\n \r\n\r\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Optimizing for Voice Search Ready or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly. Soon enough, Google Voice made an appearance. As […]<\/p>\n","protected":false},"author":1,"featured_media":24925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"image"},"jnews_primary_category":[],"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[5226],"tags":[2962,2964,2963,414],"class_list":["post-24781","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ai-content-seo","tag-optimizing-for-voice","tag-search","tag-voice","tag-voice-search","post_format-post-format-image"],"taxonomy_info":{"category":[{"value":5226,"label":"AI Content & SEO"}],"post_tag":[{"value":2962,"label":"optimizing for voice"},{"value":2964,"label":"search"},{"value":2963,"label":"voice"},{"value":414,"label":"Voice 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Optimizing for Voice Search<\\\/strong><\\\/h2>\\r\\nReady or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly.\\r\\n\\r\\nSoon enough, Google Voice made an appearance. As did Microsoft\\u2019s Cortana. Most experts suggest that this is just the start.\\r\\n

Here\\u2019s an important survey report from Google themselves.<\\\/h3>\\r\\n

\\\"Voice<\\\/p>\\r\\nIt says that more than 50% of US teens were using voice search every day at the end of 2014. This number reduces slightly to 41% for adults. But that\\u2019s still a very impressive number for something as new as this.\\r\\n\\r\\nScientists from Baidu have predicted that by 2020, almost 50% of searches will be made through voice devices.\\r\\n\\r\\nThe point is, that you cannot afford to not optimize your site for voice searches.\\r\\n\\r\\n \\r\\n\\r\\nJust when you thought that optimizing for mobile searches was enough for a while.\\r\\n\\r\\nThankfully, optimizing for voice is not as difficult as it sounds. In fact, it is a lot easier than optimizing for desktop searches was a few years ago.\\r\\n

The basics of Voice search<\\\/strong><\\\/h3>\\r\\n\\\"TheTo be able to understand how voice search works, you have to use it yourself. And one of the first steps is to read up on the literature that comes with your smartphone device. For example, Apple has a very detailed guide that teaches you how to use SIRI for searches.\\r\\n\\r\\nAnd it\\u2019s not as complicated as you\\u2019d imagined.\\r\\n\\r\\nApple suggests that you talk to Siri the way you\\u2019d talk to a friend. So, you can say \\u2018Hey Siri\\u2026where\\u2019s the nearest Pizza joint or a gas station\\u2019.\\r\\n\\r\\nSimilarly, you can find guides for using Cortana and Google search. The reason why we mentioned all three of the top brands that are spreading out into voice search is because both Apple and Microsoft use Bing instead of Google.\\r\\n\\r\\nAnd optimizing for these search engines<\\\/a> becomes equally important because Apple users account for almost 15.3% of the total smartphone user base.\\r\\n\\r\\nThat\\u2019s a small but important chunk of your business right there.\\r\\n

The difference between voice and text<\\\/strong><\\\/h3>\\r\\nOne of the most significant differences between voice search and conventional text search is that people are more inclined to use longer phrases to search with voice.\\r\\n\\r\\nThe three to four-word keyword combinations<\\\/a> suddenly don\\u2019t become too relevant.\\r\\n\\r\\nFor example, if someone is searching for a Florist in Miami, the voice query might be something like this, \\u2018Where is the nearest florist?\\u2019 considering that the physical location of the phone will be auto-detected, or \\u2018Which is the best florist in Miami\\u2019 if you are searching from a different location.\\r\\n\\r\\nThat\\u2019s six words.\\r\\n\\r\\nThe same thing when searched on desktop or mobile would have been \\u2018Best florist Miami\\u2019\\r\\n\\r\\nIf your website and its pages have largely been optimized for short keyword phrases, it is time to dig deep and bring out those long tail nuggets.\\r\\n

Interspersing Keyword research with speech<\\\/strong><\\\/h3>\\r\\n\\\"Importance<\\\/a>Your keyword research<\\\/a> for voice search should begin by searching verbally for queries yourself. This gives you an idea of what kind of results are shown for various queries. If you start to find results that are relevant to what you are searching, jot that keyword phrase down as a reference and start brainstorming.\\r\\n\\r\\nThere\\u2019s a free online tool called \\u2018Answer the Public\\u2019 that can help you immensely while brainstorming. This tool helps you to add words like \\u2018to\\u2019 and \\u2018for\\u2019 to keyword phrases which allow you to research search intent.\\r\\n

Creating Long Tail Content<\\\/strong><\\\/h3>\\r\\nOnce you have a few keyword phrases to optimize, start off by looking at your existing blog posts that might be closely related to those keywords.\\r\\n\\r\\nWith a little revamping, you can easily add these new long tail phrases to your existing pages and products.\\r\\n\\r\\nQuestion and answer styled content might help you immensely while targeting longer phrases.\\r\\n

Go back and check on Mobile Friendliness<\\\/strong><\\\/h3>\\r\\nA lot of people don\\u2019t realize this but voice search and mobile friendliness go hand in hand. That\\u2019s because voice is used exclusively on mobile devices. So, take a step backwards and check if your site is optimized for mobile.\\r\\n\\r\\nIf it isn\\u2019t, then this is the time to do it.\\r\\n\\r\\nAlso, if there are errors with factors like page speed, navigation and user interface, then correct those. These factors affect your bounce and exit rate and subsequently, your ranking.\\r\\n\\r\\nYou can use tools like MobileTest.me<\\\/a> to check how your site appears on various mobile devices.\\r\\n

Optimize for local search<\\\/strong><\\\/h3>\\r\\nMost of the current voice searches are geared towards local physical locations and businesses<\\\/a>. If the user, for example, asks Siri or Google Voice assistant to find the \\u2018best dentist near me\\u2019, then voice search will automatically detect the location of the phone and try to find the closest match near that location.\\r\\n\\r\\nIn this case, the search engine will no co-relate that search with the on-page optimization<\\\/a>.\\r\\n\\r\\nInstead, it will pick the closest match from the \\u2018Business Listings\\u2019 on Google and other local business directories.\\r\\n\\r\\nIf you are already listed on Google Business, update your business name, address, business hours, driving directions and phone number.\\r\\n\\r\\nMicrodata helps Google crawlers understand what this information is all about. Use Google markups wherever possible on your site.\\r\\n

Analyze, rinse, repeat<\\\/strong><\\\/h3>\\r\\nWhile Google Analytics does not reveal the exact number of queries that come from voice search, this functionality will be added to it very soon.\\r\\n\\r\\nFor now, you can monitor if there is a huge difference in mobile and desktop traffic<\\\/a>. If mobile traffic is dropping off your site, it probably means that there is a problem that you need to fix.\\r\\n\\r\\nKeep a close eye on the long tail keyword phrases and how they are performing. If you are getting direct organic traffic for some of the long tail phrases from mobile, then chances are that your website is popping up in voice search results.\\r\\n\\r\\nIf not, then analyze, edit and repeat the process. Remember, you still have a headstart as compared to many other online businesses who are yet to figure out mobile search leave alone voice. 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Swart","author_link":"https:\/\/asiavirtualsolutions.com\/tr\/author\/819731ace04f6843\/"},"uagb_comment_info":0,"uagb_excerpt":"Optimizing for Voice Search Ready or not, voice search is here. 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