{"id":15886,"date":"2016-12-12T19:43:53","date_gmt":"2016-12-12T12:43:53","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=15886"},"modified":"2026-05-04T11:20:23","modified_gmt":"2026-05-04T04:20:23","slug":"2016-seo-pazarlamacilari-icin-bir-donum-noktasi-oldu","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/tr\/2016-a-turning-point-for-seo-marketers\/","title":{"rendered":"2016 SEO pazarlamac\u0131lar\u0131 i\u00e7in bir d\u00f6n\u00fcm noktas\u0131 m\u0131yd\u0131?"},"content":{"rendered":"

2016 SEO pazarlamac\u0131lar\u0131 i\u00e7in bir d\u00f6n\u00fcm noktas\u0131 m\u0131yd\u0131?<\/strong><\/h2>\n

\u00c7o\u011fu SEO \u015firketi ve internet pazarlamac\u0131s\u0131, arama motoru ortam\u0131n\u0131n son bir iki y\u0131lda dramatik de\u011fi\u015fiklikler ge\u00e7irdi\u011fi konusunda hemfikirdir. Algoritmik de\u011fi\u015fikliklerin s\u0131kl\u0131\u011f\u0131ndaki art\u0131\u015ftan, arama sonu\u00e7 sayfalar\u0131ndaki tamamen d\u00f6n\u00fc\u015f\u00fcmlere kadar, insanlar art\u0131k SEO'da hi\u00e7bir \u015feyin sabit olmad\u0131\u011f\u0131n\u0131 kabul etmeye ba\u015flad\u0131lar.<\/p>\n

Bir g\u00fcncelleme bir gecede ger\u00e7ekle\u015febilir ve dikkatli olmazsan\u0131z, zorlukla kazand\u0131\u011f\u0131n\u0131z s\u0131ralamalar\u0131n\u0131z\u0131 yerle bir edebilir.<\/p>\n

Ancak 2016, SEO pazarlamac\u0131lar\u0131 i\u00e7in tart\u0131\u015fmas\u0131z en \u00f6nemli y\u0131llardan biriydi. Asl\u0131nda, son bir y\u0131lda en fazla de\u011fi\u015fikli\u011fin ya\u015fand\u0131\u011f\u0131 s\u00f6ylenebilir. \u0130\u015fte son bir y\u0131lda meydana gelen en \u00f6nemli 7 de\u011fi\u015fiklik.<\/p>\n

Yapay Zekan\u0131n Y\u00fckseli\u015fi<\/strong><\/p>\n

Yapay zek\u00e2dan bahsedildi\u011finde akla makinelerin h\u00fck\u00fcm s\u00fcrd\u00fc\u011f\u00fc ve insanl\u0131\u011f\u0131n zorluk \u00e7ekti\u011fi distopik bir d\u00fcnya gelir. Bill Gates'ten Stephen Hawking'e kadar herkes, k\u0131yamet senaryosundan korkarak \u015firketlerin yapay zek\u00e2ya ge\u00e7memesini isteyen bir dilek\u00e7eye imza att\u0131. Ancak bu, Google'\u0131n yapay zek\u00e2n\u0131n \u00f6nemini art\u0131rmas\u0131n\u0131 kesinlikle engellemiyor. RankBrain<\/a>, Yapay zek\u00e2 tabanl\u0131 s\u0131ralama sistemleri, i\u00e7erik ve ba\u011flant\u0131larla birlikte \u00fc\u00e7\u00fcnc\u00fc en \u00f6nemli s\u0131ralama fakt\u00f6r\u00fc olarak kabul ediliyor.<\/p>\n

RankBrain hen\u00fcz ba\u015flang\u0131\u00e7 a\u015famas\u0131nda ve etkilerinin uzun kuyruklu anahtar kelime \u00f6beklerine dayal\u0131 arama sorgular\u0131yla s\u0131n\u0131rl\u0131 oldu\u011funa inan\u0131l\u0131yor olsa da, \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l i\u00e7inde, d\u00fc\u015f\u00fcnebilen ve evrim ge\u00e7irebilen bir bilgisayar taraf\u0131ndan tamamen kontrol edilen bir arama sonucu algoritmas\u0131na tan\u0131k olabiliriz. Bunun nas\u0131l ger\u00e7ekle\u015fece\u011fini ise zaman g\u00f6sterecek.<\/p>\n

Art\u0131k bedava \u00fcr\u00fcn yok.<\/strong><\/p>\n

D\u00fcr\u00fcst bir yorum kar\u015f\u0131l\u0131\u011f\u0131nda bir \u00fcr\u00fcn m\u00fc ald\u0131n\u0131z? Google botlar\u0131na sitenize geri ba\u011flant\u0131 vermemelerini s\u00f6ylemeniz daha iyi olur. Okuyucular\u0131n\u0131za bir \u00fcr\u00fcn kar\u015f\u0131l\u0131\u011f\u0131nda yorum ald\u0131\u011f\u0131n\u0131z\u0131 bildirmek yeterli olmayabilir. Google, vicdans\u0131z web y\u00f6neticilerinin \u00fcr\u00fcn sitelerine sat\u0131\u015f \u00e7ekmek i\u00e7in aldat\u0131c\u0131 taktikler kullanmas\u0131 nedeniyle uzun zamand\u0131r ince uyar\u0131lar yay\u0131nl\u0131yordu.<\/p>\n

2016'da uyar\u0131lar, yak\u0131n zamanda John Mueller taraf\u0131ndan analiz edilerek do\u011frulanan tam te\u015fekk\u00fcll\u00fc cezalara d\u00f6n\u00fc\u015ft\u00fc. Google Web Y\u00f6neticisi Trendleri<\/a>. Bu, her bir giden ba\u011flant\u0131y\u0131 rel='nofollow' olarak i\u015faretlemeniz gerekti\u011fi anlam\u0131na gelmez. Ancak, yaln\u0131zca kar\u015f\u0131l\u0131\u011f\u0131nda bir \u00fcr\u00fcn veya hizmet ald\u0131\u011f\u0131n\u0131z i\u00e7in verdi\u011finiz ortakl\u0131k ba\u011flant\u0131lar\u0131n\u0131z veya ba\u011flant\u0131lar\u0131n\u0131z varsa, rel='nofollow' kullanman\u0131z gerekir.\u2019<\/p>\n

\u00dccretli reklamlar\u0131n y\u00fckseli\u015fi<\/strong><\/p>\n

Y\u0131llard\u0131r Google'\u0131n yava\u015f yava\u015f \u00fccretli reklamlara \u00f6ncelik veren bir arama motoruna d\u00f6n\u00fc\u015fece\u011fine dair ara s\u0131ra kehanetler ortaya at\u0131l\u0131yordu. Bir\u00e7ok ki\u015fi bu teoriyi k\u00fc\u00e7\u00fcmsedi. Ancak bu e\u011filimin ba\u015flang\u0131c\u0131na tan\u0131k olmu\u015f olabiliriz. 2016 y\u0131l\u0131nda, arama sonu\u00e7lar\u0131 sayfas\u0131nda sa\u011f kenar \u00e7ubu\u011fundaki \u00fccretli reklamlar\u0131n tamamen kayboldu\u011funu g\u00f6rd\u00fck. Bunun yerine, organik arama sonu\u00e7lar\u0131n\u0131n hemen \u00fcst\u00fcnde ek bir reklam belirdi.<\/p>\n

Basit\u00e7e s\u00f6ylemek gerekirse, daha k\u00fc\u00e7\u00fck ekranl\u0131 baz\u0131 cihazlarda, sayfan\u0131n \u00fcst k\u0131sm\u0131nda yaln\u0131zca \u00fccretli sonu\u00e7lar\u0131 g\u00f6receksiniz. Ger\u00e7ek organik arama sonu\u00e7lar\u0131n\u0131 g\u00f6rmek i\u00e7in a\u015fa\u011f\u0131 kayd\u0131rman\u0131z gerekecek. Bu durum organik SEO'yu herhangi bir \u015fekilde etkiler mi? \u0130lk raporlar, kullan\u0131c\u0131lar\u0131n her zaman \u00fccretli sonu\u00e7lar yerine organik sonu\u00e7lara t\u0131klamay\u0131 tercih etmeleri nedeniyle etkilemedi\u011fini g\u00f6steriyor.<\/p>\n

PageRank'in \u00f6l\u00fcm\u00fc<\/strong><\/p>\n

Mart 2016'da Google, SEO alan\u0131nda y\u0131llard\u0131r ya\u015fanan en b\u00fcy\u00fck de\u011fi\u015fikliklerden birini ger\u00e7ekle\u015ftirdi. Google, SEO'nun temel \u00f6zelliklerini devre d\u0131\u015f\u0131 b\u0131rakt\u0131. Sayfa S\u0131ralamas\u0131<\/a> Genel halk i\u00e7in tasarlanm\u0131\u015f ara\u00e7 \u00e7ubu\u011fu. Bu Bu durum, alan ad\u0131n\u0131n otoritesini \u00f6l\u00e7mek i\u00e7in tek ba\u015f\u0131na bir \u00f6l\u00e7\u00fct olarak kullanan SEO uzmanlar\u0131 \u00fczerinde \u00e7ok b\u00fcy\u00fck bir etki yaratt\u0131.<\/a>. Link sat\u0131c\u0131lar\u0131ndan alan ad\u0131 spek\u00fclat\u00f6rlerine kadar herkes etkilendi.<\/p>\n

Yakla\u015f\u0131k \u00fc\u00e7 y\u0131ld\u0131r resmi bir PageRank g\u00fcncellemesi olmamas\u0131na ra\u011fmen, insanlar hala b\u00fcy\u00fck \u00f6l\u00e7\u00fcde PageRank'e g\u00fcveniyordu. En \u00f6nemli de\u011fi\u015fiklik ise Blackhat SEO yapanlar i\u00e7in ya\u015fand\u0131; 100 PR 5-10 ba\u011flant\u0131 vaat eden paketler neredeyse bir gecede ortadan kayboldu.<\/p>\n

Google h\u00e2l\u00e2 dahili olarak PageRank ara\u00e7 \u00e7ubu\u011funu kullan\u0131yor.<\/p>\n

Panda ana ak\u0131m haline geldi.<\/strong><\/p>\n

Ba\u015fka hi\u00e7bir arama algoritmas\u0131 bu kadar \u00f6nemli bir etki yaratmad\u0131. Google Panda<\/a> \u00d6yle. Bu pek\u00e2l\u00e2 m\u00fcmk\u00fcn olabilir. algoritma de\u011fi\u015fikli\u011fi<\/a> 2011'den itibaren arama sonu\u00e7lar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015ftiren Panda algoritmas\u0131, 2016'da Google'\u0131n temel algoritmas\u0131n\u0131n bir par\u00e7as\u0131 haline geldi. Basit\u00e7e s\u00f6ylemek gerekirse, Panda art\u0131k web sitelerinin arama sonu\u00e7 sayfalar\u0131ndaki konumunu etkileyen bir\u00e7ok s\u0131ralama fakt\u00f6r\u00fcnden biridir.<\/p>\n

Dolay\u0131s\u0131yla, d\u00fc\u015f\u00fck kaliteli veya yetersiz i\u00e7eri\u011fe sahip siteler, ne kadar \u00e7ok ba\u011flant\u0131 eklerseniz ekleyin, arama sonu\u00e7lar\u0131n\u0131n ilk on sayfas\u0131na bile giremeyeceklerdir. S\u0131ralamada yer almak i\u00e7in kaliteye sahip olmal\u0131 ve de\u011fer sunmal\u0131s\u0131n\u0131z.<\/p>\n

\u00dccretli reklamlar tan\u0131mlanabilir hale geldi.<\/strong><\/p>\n

Google, \u00fccretli reklamlar\u0131 kenar \u00e7ubu\u011fundan kald\u0131rd\u0131ktan sonraki g\u00fcncelleme, mevcut \u00fccretli reklamlar\u0131n kolayca tan\u0131mlanabilir hale getirilmesiydi. 2016'da ilk de\u011fi\u015fiklikler Google Avrupa'n\u0131n arama sonu\u00e7 sayfalar\u0131nda test edildi ve \u00fccretli reklamlar ye\u015fil renge b\u00fcr\u00fcnd\u00fc.<\/p>\n

Neyse ki soldaki reklam etiketi korunmu\u015f, bu da kullan\u0131c\u0131lar\u0131n \u00fccretli ve organik arama sonu\u00e7lar\u0131n\u0131 ay\u0131rt etmelerini sa\u011fl\u0131yor. \u015eu anda \u00e7o\u011fu SEO uzman\u0131n\u0131n akl\u0131ndaki soru, \u00fccretli reklamlar\u0131n rengindeki de\u011fi\u015fikli\u011fin t\u0131klama oranlar\u0131n\u0131 etkileyip etkilemedi\u011fidir. \u0130lk bak\u0131\u015fta, bu reklamlar s\u0131radan siyah organik arama sonu\u00e7lar\u0131ndan daha \u00e7ekici g\u00f6r\u00fcn\u00fcyor. Ancak elimizdeki veriler hen\u00fcz kesin bir sonuca varmad\u0131.<\/p>\n

Ayr\u0131nt\u0131l\u0131 cevaplar daha \u00f6nemli hale geldi.<\/strong><\/p>\n

Arama sonu\u00e7lar\u0131n\u0131n \u00fcst\u00fcnde art\u0131k \u00e7ok daha fazla yan\u0131t ald\u0131\u011f\u0131n\u0131z\u0131 fark ettiniz mi? Bunun nedeni Google'\u0131n 'Zengin yan\u0131tlar' ile denemeler yapmas\u0131d\u0131r. Bu, y\u0131llard\u0131r var olan \u015fema i\u015faretlemesinin bir par\u00e7as\u0131d\u0131r. Ancak bu sefer, bir \u00e7al\u0131\u015fma, arama sorgular\u0131n\u0131n yakla\u015f\u0131k 351.000'inin zengin yan\u0131tlar d\u00f6nd\u00fcrd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/p>\n

Bu, yakla\u015f\u0131k 6-8 ay \u00f6ncesine g\u00f6re \u015fa\u015f\u0131rt\u0131c\u0131 bir art\u0131\u015f. Bu trendin \u00f6n\u00fcm\u00fczdeki d\u00f6nemde daha da artmas\u0131 bekleniyor. \u00f6n\u00fcm\u00fczdeki birka\u00e7 ay ve bu, SEO uzmanlar\u0131n\u0131n bir g\u00f6stergesidir.<\/a> \u0130leriye d\u00f6n\u00fck planlama, kapsaml\u0131 yan\u0131tlar\u0131 i\u00e7ermeli, aksi takdirde kapsam d\u0131\u015f\u0131nda kalmal\u0131d\u0131r.<\/p>\n

\u00d6zetlemek gerekirse, 2016 ger\u00e7ekten de heyecan verici bir y\u0131l oldu. SEO uzmanlar\u0131 ve mobil uyumlu olmayan siteler i\u00e7in yap\u0131lan uyar\u0131lar gibi di\u011fer dikkat \u00e7ekici trendler de vard\u0131.<\/a>, Sayfa y\u00fckleme s\u00fcrelerine verilen \u00f6nem ve yerel SEO'nun pop\u00fclaritesinin artmas\u0131 da \u00f6nemli fakt\u00f6rler aras\u0131nda yer al\u0131yor. Ancak bizce bunlar en \u00f6nemlileri. 2017'nin neler getirebilece\u011fini \u00f6\u011frenmek i\u00e7in l\u00fctfen di\u011fer yaz\u0131lar\u0131m\u0131za g\u00f6z at\u0131n. blog <\/a>makaleler<\/a>.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Was 2016 a turning point for SEO marketers? Most SEO companies and internet marketers would agree that the search engine landscape has undergone some dramatic changes in the past year or two. Right from an increase in the frequency of algorithmic changes, to complete transformations in search result pages, people have started to accept the […]<\/p>\n","protected":false},"author":1,"featured_media":15888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[5226],"tags":[410,408,409,407,406],"class_list":["post-15886","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ai-content-seo","tag-pagerank","tag-paid-ads","tag-panda","tag-rich-answers","tag-the-rise-of-ai","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/posts\/15886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/comments?post=15886"}],"version-history":[{"count":0,"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/posts\/15886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/media\/15888"}],"wp:attachment":[{"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/media?parent=15886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/categories?post=15886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/tr\/wp-json\/wp\/v2\/tags?post=15886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}