{"id":24781,"date":"2017-11-21T18:58:03","date_gmt":"2017-11-21T11:58:03","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=24781"},"modified":"2026-05-20T14:30:17","modified_gmt":"2026-05-20T07:30:17","slug":"mengoptimumkan-untuk-carian-suara","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/ms\/optimizing-for-voice-search\/","title":{"rendered":"Mengoptimumkan untuk Carian Suara"},"content":{"rendered":"
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Mengoptimumkan untuk Carian Suara<\/strong><\/h2>\r\nBersedia atau tidak, carian suara telah tiba. Dan jika statistik terkini dirujuk, ia pasti akan menceroboh dunia carian. Siri, ketika ia dilancarkan pertama kali, merupakan teknologi baharu yang diterima pakai oleh pengguna Apple sepenuhnya. Tidak lama kemudian, Google Voice muncul. Begitu juga Cortana Microsoft. Kebanyakan pakar mencadangkan bahawa ini hanyalah permulaan.\r\n

Berikut ialah laporan tinjauan penting daripada Google sendiri.<\/h3>\r\n

\"Carian<\/p>\r\nIa mengatakan bahawa lebih daripada 50% remaja AS menggunakan carian suara setiap hari pada akhir tahun 2014. Angka ini berkurangan sedikit kepada 41% untuk orang dewasa. Tetapi itu masih merupakan angka yang sangat mengagumkan untuk sesuatu yang baharu seperti ini. Saintis dari Baidu telah meramalkan bahawa menjelang 2020, hampir 50% carian akan dibuat melalui peranti suara. Intinya ialah, anda tidak mampu untuk tidak mengoptimumkan tapak anda untuk carian suara. Tepat ketika anda berfikir bahawa mengoptimumkan untuk carian mudah alih sudah mencukupi untuk seketika. Syukurlah, mengoptimumkan untuk suara tidak sesukar yang disangka. Malah, ia jauh lebih mudah daripada mengoptimumkan untuk carian desktop beberapa tahun yang lalu.\r\n

Asas-asas Carian Suara<\/strong><\/h3>\r\n\"Asas-asasUntuk dapat memahami cara carian suara berfungsi, anda perlu menggunakannya sendiri. Dan salah satu langkah pertama adalah membaca bahan bacaan yang disertakan dengan peranti telefon pintar anda. Contohnya, Apple mempunyai panduan yang sangat terperinci yang mengajar anda cara menggunakan SIRI untuk carian. Dan ia tidaklah serumit yang anda bayangkan. Apple mencadangkan agar anda bercakap dengan Siri seperti anda bercakap dengan rakan. Jadi, anda boleh berkata 'Hei Siri\u2026di mana kedai Pizza terdekat atau stesen minyak'. Begitu juga, anda boleh menemui panduan untuk menggunakan Cortana dan carian Google. Sebab mengapa kami menyebut ketiga-tiga jenama teratas yang tersebar ke dalam carian suara adalah kerana Apple dan Microsoft menggunakan Bing dan bukannya Google. Dan pengoptimuman untuk ini enjin carian<\/a> menjadi sama pentingnya kerana pengguna Apple menyumbang hampir 15.3% daripada jumlah keseluruhan pangkalan pengguna telefon pintar. Itu adalah sebahagian kecil tetapi penting dalam perniagaan anda di sana.\r\n

Perbezaan antara suara dan teks<\/strong><\/h3>\r\nSalah satu perbezaan paling ketara antara carian suara dan carian teks konvensional ialah orang ramai lebih cenderung untuk menggunakan frasa yang lebih panjang untuk mencari dengan suara. kombinasi kata kunci<\/a> tiba-tiba tidak menjadi terlalu relevan. Contohnya, jika seseorang sedang mencari Kedai Bunga di Miami, pertanyaan suara mungkin seperti ini, 'Di manakah kedai bunga terdekat?' memandangkan lokasi fizikal telefon akan dikesan secara automatik atau 'Kedai bunga manakah yang terbaik di Miami' jika anda mencari dari lokasi yang berbeza. Itu bersamaan dengan enam patah perkataan. Perkara yang sama apabila dicari di desktop atau mudah alih ialah 'Kedai bunga terbaik Miami'. Jika laman web anda dan halamannya sebahagian besarnya telah dioptimumkan untuk frasa kata kunci pendek, sudah tiba masanya untuk menggali lebih dalam dan mengeluarkan nugget ekor panjang tersebut.\r\n

Menyelitkan kajian kata kunci dengan pertuturan<\/strong><\/h3>\r\n\"Kepentingan<\/a>Anda kajian kata kunci<\/a> untuk carian suara harus bermula dengan mencari sendiri pertanyaan secara lisan. Ini memberi anda gambaran tentang jenis hasil yang ditunjukkan untuk pelbagai pertanyaan. Jika anda mula menemui hasil yang berkaitan dengan apa yang anda cari, catatkan frasa kata kunci tersebut sebagai rujukan dan mulakan sumbang saran. Terdapat alat dalam talian percuma yang dipanggil 'Answer the Public' yang boleh membantu anda dengan banyak semasa sumbang saran. Alat ini membantu anda menambah perkataan seperti 'to' dan 'for' pada frasa kata kunci yang membolehkan anda menyelidik niat carian.\r\n

Mencipta Kandungan Ekor Panjang<\/strong><\/h3>\r\nSebaik sahaja anda mempunyai beberapa frasa kata kunci untuk dioptimumkan, mulakan dengan melihat catatan blog sedia ada anda yang mungkin berkait rapat dengan kata kunci tersebut. Dengan sedikit pembaharuan, anda boleh menambah frasa ekor panjang baharu ini dengan mudah pada halaman dan produk sedia ada anda. Kandungan bercorak soal jawab mungkin sangat membantu anda sambil menyasarkan frasa yang lebih panjang.\r\n

Kembali dan semak pada Kemesraan Mudah Alih<\/strong><\/h3>\r\nRamai orang tidak menyedari perkara ini tetapi carian suara dan keramahan mudah alih saling berkaitan. Ini kerana suara digunakan secara eksklusif pada peranti mudah alih. Jadi, ambil langkah ke belakang dan semak sama ada laman web anda dioptimumkan untuk mudah alih. Jika tidak, inilah masanya untuk melakukannya. Selain itu, jika terdapat ralat dengan faktor seperti kelajuan halaman, navigasi dan antara muka pengguna, maka betulkan ralat tersebut. Faktor-faktor ini mempengaruhi kadar lantunan dan keluar anda dan seterusnya, kedudukan anda. Anda boleh menggunakan alatan seperti MobileTest.me<\/a> untuk menyemak bagaimana laman web anda muncul pada pelbagai peranti mudah alih.\r\n

Optimumkan untuk carian setempat<\/strong><\/h3>\r\nKebanyakan carian suara semasa menjurus kepada lokasi fizikal dan perniagaan tempatan<\/a>. Jika pengguna, sebagai contoh, meminta Siri atau pembantu Google Voice untuk mencari 'doktor gigi terbaik berhampiran saya', maka carian suara akan mengesan lokasi telefon secara automatik dan cuba mencari padanan terdekat berhampiran lokasi tersebut. Dalam kes ini, enjin carian tidak akan mengaitkan carian tersebut dengan carian di halaman. pengoptimuman<\/a>.Sebaliknya, ia akan memilih padanan terdekat daripada 'Penyenaraian Perniagaan' di Google dan direktori perniagaan tempatan yang lain. Jika anda sudah disenaraikan di Google Business, kemas kini nama perniagaan, alamat, waktu perniagaan, arah pemanduan dan nombor telefon anda. Microdata membantu perayap Google memahami maksud maklumat ini. Gunakan penanda Google di mana sahaja yang mungkin di tapak anda.\r\n

Analisis, bilas, ulangi<\/strong><\/h3>\r\nWalaupun Google Analytics tidak mendedahkan bilangan pertanyaan yang tepat yang datang daripada carian suara, fungsi ini akan ditambah kepadanya tidak lama lagi. Buat masa ini, anda boleh memantau sama ada terdapat perbezaan yang besar dalam trafik mudah alih dan desktop. Jika trafik mudah alih menurun dari laman web anda, ini mungkin bermakna terdapat masalah yang perlu anda perbaiki. Perhatikan frasa kata kunci ekor panjang dan prestasinya. Jika anda mendapat trafik organik langsung untuk beberapa frasa ekor panjang dari mudah alih, kemungkinan besar laman web anda muncul dalam hasil carian suara. Jika tidak, analisis, edit dan ulangi proses tersebut. Ingat, anda masih mempunyai permulaan yang baik berbanding dengan banyak perniagaan dalam talian lain yang masih belum mengetahui carian mudah alih dan bukannya suara. Jadi luangkan masa anda.\r\n\r\n \r\n\r\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Optimizing for Voice Search Ready or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly. Soon enough, Google Voice made an appearance. As […]<\/p>\n","protected":false},"author":1,"featured_media":24925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"image"},"jnews_primary_category":[],"footnotes":""},"categories":[5226],"tags":[2962,2964,2963,414],"class_list":["post-24781","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ai-content-seo","tag-optimizing-for-voice","tag-search","tag-voice","tag-voice-search","post_format-post-format-image"],"taxonomy_info":{"category":[{"value":5226,"label":"AI Content & SEO"}],"post_tag":[{"value":2962,"label":"optimizing for voice"},{"value":2964,"label":"search"},{"value":2963,"label":"voice"},{"value":414,"label":"Voice 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Optimizing for Voice Search<\\\/strong><\\\/h2>\\r\\nReady or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly.\\r\\n\\r\\nSoon enough, Google Voice made an appearance. As did Microsoft\\u2019s Cortana. Most experts suggest that this is just the start.\\r\\n

Here\\u2019s an important survey report from Google themselves.<\\\/h3>\\r\\n

\\\"Voice<\\\/p>\\r\\nIt says that more than 50% of US teens were using voice search every day at the end of 2014. This number reduces slightly to 41% for adults. But that\\u2019s still a very impressive number for something as new as this.\\r\\n\\r\\nScientists from Baidu have predicted that by 2020, almost 50% of searches will be made through voice devices.\\r\\n\\r\\nThe point is, that you cannot afford to not optimize your site for voice searches.\\r\\n\\r\\n \\r\\n\\r\\nJust when you thought that optimizing for mobile searches was enough for a while.\\r\\n\\r\\nThankfully, optimizing for voice is not as difficult as it sounds. In fact, it is a lot easier than optimizing for desktop searches was a few years ago.\\r\\n

The basics of Voice search<\\\/strong><\\\/h3>\\r\\n\\\"TheTo be able to understand how voice search works, you have to use it yourself. And one of the first steps is to read up on the literature that comes with your smartphone device. For example, Apple has a very detailed guide that teaches you how to use SIRI for searches.\\r\\n\\r\\nAnd it\\u2019s not as complicated as you\\u2019d imagined.\\r\\n\\r\\nApple suggests that you talk to Siri the way you\\u2019d talk to a friend. So, you can say \\u2018Hey Siri\\u2026where\\u2019s the nearest Pizza joint or a gas station\\u2019.\\r\\n\\r\\nSimilarly, you can find guides for using Cortana and Google search. The reason why we mentioned all three of the top brands that are spreading out into voice search is because both Apple and Microsoft use Bing instead of Google.\\r\\n\\r\\nAnd optimizing for these search engines<\\\/a> becomes equally important because Apple users account for almost 15.3% of the total smartphone user base.\\r\\n\\r\\nThat\\u2019s a small but important chunk of your business right there.\\r\\n

The difference between voice and text<\\\/strong><\\\/h3>\\r\\nOne of the most significant differences between voice search and conventional text search is that people are more inclined to use longer phrases to search with voice.\\r\\n\\r\\nThe three to four-word keyword combinations<\\\/a> suddenly don\\u2019t become too relevant.\\r\\n\\r\\nFor example, if someone is searching for a Florist in Miami, the voice query might be something like this, \\u2018Where is the nearest florist?\\u2019 considering that the physical location of the phone will be auto-detected, or \\u2018Which is the best florist in Miami\\u2019 if you are searching from a different location.\\r\\n\\r\\nThat\\u2019s six words.\\r\\n\\r\\nThe same thing when searched on desktop or mobile would have been \\u2018Best florist Miami\\u2019\\r\\n\\r\\nIf your website and its pages have largely been optimized for short keyword phrases, it is time to dig deep and bring out those long tail nuggets.\\r\\n

Interspersing Keyword research with speech<\\\/strong><\\\/h3>\\r\\n\\\"Importance<\\\/a>Your keyword research<\\\/a> for voice search should begin by searching verbally for queries yourself. This gives you an idea of what kind of results are shown for various queries. If you start to find results that are relevant to what you are searching, jot that keyword phrase down as a reference and start brainstorming.\\r\\n\\r\\nThere\\u2019s a free online tool called \\u2018Answer the Public\\u2019 that can help you immensely while brainstorming. This tool helps you to add words like \\u2018to\\u2019 and \\u2018for\\u2019 to keyword phrases which allow you to research search intent.\\r\\n

Creating Long Tail Content<\\\/strong><\\\/h3>\\r\\nOnce you have a few keyword phrases to optimize, start off by looking at your existing blog posts that might be closely related to those keywords.\\r\\n\\r\\nWith a little revamping, you can easily add these new long tail phrases to your existing pages and products.\\r\\n\\r\\nQuestion and answer styled content might help you immensely while targeting longer phrases.\\r\\n

Go back and check on Mobile Friendliness<\\\/strong><\\\/h3>\\r\\nA lot of people don\\u2019t realize this but voice search and mobile friendliness go hand in hand. That\\u2019s because voice is used exclusively on mobile devices. So, take a step backwards and check if your site is optimized for mobile.\\r\\n\\r\\nIf it isn\\u2019t, then this is the time to do it.\\r\\n\\r\\nAlso, if there are errors with factors like page speed, navigation and user interface, then correct those. These factors affect your bounce and exit rate and subsequently, your ranking.\\r\\n\\r\\nYou can use tools like MobileTest.me<\\\/a> to check how your site appears on various mobile devices.\\r\\n

Optimize for local search<\\\/strong><\\\/h3>\\r\\nMost of the current voice searches are geared towards local physical locations and businesses<\\\/a>. If the user, for example, asks Siri or Google Voice assistant to find the \\u2018best dentist near me\\u2019, then voice search will automatically detect the location of the phone and try to find the closest match near that location.\\r\\n\\r\\nIn this case, the search engine will no co-relate that search with the on-page optimization<\\\/a>.\\r\\n\\r\\nInstead, it will pick the closest match from the \\u2018Business Listings\\u2019 on Google and other local business directories.\\r\\n\\r\\nIf you are already listed on Google Business, update your business name, address, business hours, driving directions and phone number.\\r\\n\\r\\nMicrodata helps Google crawlers understand what this information is all about. Use Google markups wherever possible on your site.\\r\\n

Analyze, rinse, repeat<\\\/strong><\\\/h3>\\r\\nWhile Google Analytics does not reveal the exact number of queries that come from voice search, this functionality will be added to it very soon.\\r\\n\\r\\nFor now, you can monitor if there is a huge difference in mobile and desktop traffic. If mobile traffic is dropping off your site, it probably means that there is a problem that you need to fix.\\r\\n\\r\\nKeep a close eye on the long tail keyword phrases and how they are performing. If you are getting direct organic traffic for some of the long tail phrases from mobile, then chances are that your website is popping up in voice search results.\\r\\n\\r\\nIf not, then analyze, edit and repeat the process. Remember, you still have a headstart as compared to many other online businesses who are yet to figure out mobile search leave alone voice. 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Swart","author_link":"https:\/\/asiavirtualsolutions.com\/ms\/author\/819731ace04f6843\/"},"uagb_comment_info":0,"uagb_excerpt":"Optimizing for Voice Search Ready or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly. Soon enough, Google Voice made an appearance. As…","_links":{"self":[{"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/posts\/24781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/comments?post=24781"}],"version-history":[{"count":0,"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/posts\/24781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/media\/24925"}],"wp:attachment":[{"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/media?parent=24781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/categories?post=24781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/ms\/wp-json\/wp\/v2\/tags?post=24781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}