{"id":24781,"date":"2017-11-21T18:58:03","date_gmt":"2017-11-21T11:58:03","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=24781"},"modified":"2026-07-03T03:00:16","modified_gmt":"2026-07-02T20:00:16","slug":"optimizacion-para-la-busqueda-por-voz","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/es\/optimizing-for-voice-search\/","title":{"rendered":"Optimizaci\u00f3n para la b\u00fasqueda por voz"},"content":{"rendered":"
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Optimizaci\u00f3n para la b\u00fasqueda por voz<\/strong><\/h2>\r\nLo queramos o no, la b\u00fasqueda por voz ya est\u00e1 aqu\u00ed. Y si nos guiamos por las estad\u00edsticas recientes, est\u00e1 a punto de revolucionar el mundo de las b\u00fasquedas. Siri, en su lanzamiento, era, en el mejor de los casos, una tecnolog\u00eda novedosa que los usuarios de Apple acogieron con entusiasmo. Poco despu\u00e9s, apareci\u00f3 Google Voice, al igual que Cortana de Microsoft. La mayor\u00eda de los expertos sugieren que esto es solo el principio.\r\n

Aqu\u00ed ten\u00e9is un importante informe de una encuesta realizada por la propia Google.<\/h3>\r\n

\"B\u00fasqueda<\/p>\r\nSe dice que m\u00e1s de 501 TP3T de adolescentes estadounidenses usaban la b\u00fasqueda por voz diariamente a finales de 2014. Esta cifra se reduce ligeramente a 411 TP3T para los adultos. Pero sigue siendo un n\u00famero impresionante para algo tan nuevo como esto. Cient\u00edficos de Baidu han predicho que para 2020, casi 501 TP3T de b\u00fasquedas se realizar\u00e1n a trav\u00e9s de dispositivos de voz. La cuesti\u00f3n es que no puedes permitirte el lujo de no optimizar tu sitio para b\u00fasquedas por voz. Justo cuando pensabas que optimizar para b\u00fasquedas m\u00f3viles era suficiente por un tiempo. Afortunadamente, optimizar para voz no es tan dif\u00edcil como parece. De hecho, es mucho m\u00e1s f\u00e1cil que optimizar para b\u00fasquedas de escritorio hace unos a\u00f1os.\r\n

Conceptos b\u00e1sicos de la b\u00fasqueda por voz<\/strong><\/h3>\r\n\"ConceptosPara entender c\u00f3mo funciona la b\u00fasqueda por voz, tienes que usarla t\u00fa mismo. Y uno de los primeros pasos es leer la documentaci\u00f3n que viene con tu smartphone. Por ejemplo, Apple tiene una gu\u00eda muy detallada que te ense\u00f1a a usar Siri para realizar b\u00fasquedas. Y no es tan complicado como imaginas. Apple sugiere que le hables a Siri como si hablaras con un amigo. As\u00ed que puedes decir: "Oye Siri... \u00bfd\u00f3nde est\u00e1 la pizzer\u00eda o la gasolinera m\u00e1s cercana?". De forma similar, puedes encontrar gu\u00edas para usar Cortana y la b\u00fasqueda de Google. La raz\u00f3n por la que mencionamos estas tres marcas l\u00edderes que se est\u00e1n expandiendo en la b\u00fasqueda por voz es porque tanto Apple como Microsoft usan Bing en lugar de Google. Y la optimizaci\u00f3n para estas motores de b\u00fasqueda<\/a> Esto cobra igual importancia porque los usuarios de Apple representan casi el 15,31% del total de usuarios de smartphones. Es una porci\u00f3n peque\u00f1a, pero importante, de su negocio.\r\n

La diferencia entre voz y texto<\/strong><\/h3>\r\nUna de las diferencias m\u00e1s significativas entre la b\u00fasqueda por voz y la b\u00fasqueda de texto convencional es que las personas tienden a usar frases m\u00e1s largas para buscar por voz. Las frases de tres a cuatro palabras combinaciones de palabras clave<\/a> De repente, no te vuelvas demasiado relevante. Por ejemplo, si alguien busca una florister\u00eda en Miami, la consulta de voz podr\u00eda ser algo como esto: "\u00bfD\u00f3nde est\u00e1 la florister\u00eda m\u00e1s cercana?", considerando que la ubicaci\u00f3n f\u00edsica del tel\u00e9fono se detectar\u00e1 autom\u00e1ticamente, o "\u00bfCu\u00e1l es la mejor florister\u00eda en Miami?" si la b\u00fasqueda se realiza desde otra ubicaci\u00f3n. Son seis palabras. Lo mismo, si se buscara en una computadora o un dispositivo m\u00f3vil, ser\u00eda "Mejor florister\u00eda Miami". Si tu sitio web y sus p\u00e1ginas se han optimizado en gran medida para frases de palabras clave cortas, es hora de profundizar y sacar a relucir esas palabras clave de cola larga.\r\n

Intercalar la investigaci\u00f3n de palabras clave con el discurso.<\/strong><\/h3>\r\n\"Importancia<\/a>Su investigaci\u00f3n de palabras clave<\/a> Para la b\u00fasqueda por voz, lo ideal es comenzar buscando usted mismo verbalmente. Esto le dar\u00e1 una idea del tipo de resultados que se muestran para diferentes consultas. Si encuentra resultados relevantes para su b\u00fasqueda, anote la frase clave como referencia y comience a generar ideas. Existe una herramienta gratuita en l\u00ednea llamada "Answer the Public" que puede serle de gran ayuda durante este proceso. Esta herramienta le permite agregar palabras como "a" y "para" a las frases clave, lo que facilita la investigaci\u00f3n de la intenci\u00f3n de b\u00fasqueda.\r\n

Creaci\u00f3n de contenido de cola larga<\/strong><\/h3>\r\nUna vez que tengas algunas frases clave para optimizar, comienza revisando tus publicaciones de blog existentes que puedan estar relacionadas con ellas. Con algunos ajustes, puedes agregar f\u00e1cilmente estas nuevas frases de cola larga a tus p\u00e1ginas y productos. El contenido en formato de preguntas y respuestas puede ser de gran ayuda al optimizar frases m\u00e1s largas.\r\n

Vuelve atr\u00e1s y comprueba la compatibilidad con dispositivos m\u00f3viles.<\/strong><\/h3>\r\nMucha gente no se da cuenta, pero la b\u00fasqueda por voz y la compatibilidad con dispositivos m\u00f3viles van de la mano. Esto se debe a que la voz se usa exclusivamente en dispositivos m\u00f3viles. Por lo tanto, retrocede un paso y verifica si tu sitio est\u00e1 optimizado para m\u00f3viles. Si no lo est\u00e1, este es el momento de hacerlo. Adem\u00e1s, si hay errores en factores como la velocidad de carga, la navegaci\u00f3n y la interfaz de usuario, corr\u00edgelos. Estos factores afectan tu tasa de rebote y de salida y, por consiguiente, tu posicionamiento. Puedes usar herramientas como MobileTest.me<\/a> para comprobar c\u00f3mo se ve su sitio en distintos dispositivos m\u00f3viles.\r\n

Optimizar para b\u00fasqueda local<\/strong><\/h3>\r\nLa mayor\u00eda de las b\u00fasquedas por voz actuales est\u00e1n orientadas a ubicaciones f\u00edsicas y negocios locales<\/a>. Si el usuario, por ejemplo, le pide a Siri o al Asistente de Google que encuentre al "mejor dentista cerca de m\u00ed", la b\u00fasqueda por voz detectar\u00e1 autom\u00e1ticamente la ubicaci\u00f3n del tel\u00e9fono e intentar\u00e1 encontrar la coincidencia m\u00e1s cercana a esa ubicaci\u00f3n. En este caso, el motor de b\u00fasqueda no correlacionar\u00e1 esa b\u00fasqueda con la p\u00e1gina en cuesti\u00f3n. mejoramiento<\/a>.En su lugar, seleccionar\u00e1 la opci\u00f3n m\u00e1s similar de los "Listados de negocios" de Google y otros directorios de negocios locales. Si ya apareces en Google My Business, actualiza el nombre, la direcci\u00f3n, el horario, las indicaciones para llegar y el n\u00famero de tel\u00e9fono de tu negocio. Los microdatos ayudan a los rastreadores de Google a comprender esta informaci\u00f3n. Utiliza el marcado de Google siempre que sea posible en tu sitio web.\r\n

Analizar, enjuagar, repetir<\/strong><\/h3>\r\nAunque Google Analytics no revela el n\u00famero exacto de consultas que provienen de la b\u00fasqueda por voz, esta funcionalidad se a\u00f1adir\u00e1 muy pronto. Por ahora, puedes monitorizar si existe una gran diferencia entre el uso en dispositivos m\u00f3viles y en ordenadores de escritorio. tr\u00e1fico<\/a>. Si el tr\u00e1fico m\u00f3vil a tu sitio web est\u00e1 disminuyendo, probablemente haya un problema que debas solucionar. Presta mucha atenci\u00f3n a las frases clave de cola larga y a su rendimiento. Si recibes tr\u00e1fico org\u00e1nico directo desde dispositivos m\u00f3viles para algunas de estas frases, es probable que tu sitio web aparezca en los resultados de b\u00fasqueda por voz. Si no es as\u00ed, analiza, edita y repite el proceso. Recuerda que a\u00fan tienes ventaja sobre muchas otras empresas online que todav\u00eda no dominan la b\u00fasqueda m\u00f3vil, y mucho menos la b\u00fasqueda por voz. As\u00ed que t\u00f3mate tu tiempo.\r\n\r\n \r\n\r\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Optimizing for Voice Search Ready or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly. Soon enough, Google Voice made an appearance. 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Optimizing for Voice Search<\\\/strong><\\\/h2>\\r\\nReady or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly.\\r\\n\\r\\nSoon enough, Google Voice made an appearance. As did Microsoft\\u2019s Cortana. Most experts suggest that this is just the start.\\r\\n

Here\\u2019s an important survey report from Google themselves.<\\\/h3>\\r\\n

\\\"Voice<\\\/p>\\r\\nIt says that more than 50% of US teens were using voice search every day at the end of 2014. This number reduces slightly to 41% for adults. But that\\u2019s still a very impressive number for something as new as this.\\r\\n\\r\\nScientists from Baidu have predicted that by 2020, almost 50% of searches will be made through voice devices.\\r\\n\\r\\nThe point is, that you cannot afford to not optimize your site for voice searches.\\r\\n\\r\\n \\r\\n\\r\\nJust when you thought that optimizing for mobile searches was enough for a while.\\r\\n\\r\\nThankfully, optimizing for voice is not as difficult as it sounds. In fact, it is a lot easier than optimizing for desktop searches was a few years ago.\\r\\n

The basics of Voice search<\\\/strong><\\\/h3>\\r\\n\\\"TheTo be able to understand how voice search works, you have to use it yourself. And one of the first steps is to read up on the literature that comes with your smartphone device. For example, Apple has a very detailed guide that teaches you how to use SIRI for searches.\\r\\n\\r\\nAnd it\\u2019s not as complicated as you\\u2019d imagined.\\r\\n\\r\\nApple suggests that you talk to Siri the way you\\u2019d talk to a friend. So, you can say \\u2018Hey Siri\\u2026where\\u2019s the nearest Pizza joint or a gas station\\u2019.\\r\\n\\r\\nSimilarly, you can find guides for using Cortana and Google search. The reason why we mentioned all three of the top brands that are spreading out into voice search is because both Apple and Microsoft use Bing instead of Google.\\r\\n\\r\\nAnd optimizing for these search engines<\\\/a> becomes equally important because Apple users account for almost 15.3% of the total smartphone user base.\\r\\n\\r\\nThat\\u2019s a small but important chunk of your business right there.\\r\\n

The difference between voice and text<\\\/strong><\\\/h3>\\r\\nOne of the most significant differences between voice search and conventional text search is that people are more inclined to use longer phrases to search with voice.\\r\\n\\r\\nThe three to four-word keyword combinations<\\\/a> suddenly don\\u2019t become too relevant.\\r\\n\\r\\nFor example, if someone is searching for a Florist in Miami, the voice query might be something like this, \\u2018Where is the nearest florist?\\u2019 considering that the physical location of the phone will be auto-detected, or \\u2018Which is the best florist in Miami\\u2019 if you are searching from a different location.\\r\\n\\r\\nThat\\u2019s six words.\\r\\n\\r\\nThe same thing when searched on desktop or mobile would have been \\u2018Best florist Miami\\u2019\\r\\n\\r\\nIf your website and its pages have largely been optimized for short keyword phrases, it is time to dig deep and bring out those long tail nuggets.\\r\\n

Interspersing Keyword research with speech<\\\/strong><\\\/h3>\\r\\n\\\"Importance<\\\/a>Your keyword research<\\\/a> for voice search should begin by searching verbally for queries yourself. This gives you an idea of what kind of results are shown for various queries. If you start to find results that are relevant to what you are searching, jot that keyword phrase down as a reference and start brainstorming.\\r\\n\\r\\nThere\\u2019s a free online tool called \\u2018Answer the Public\\u2019 that can help you immensely while brainstorming. This tool helps you to add words like \\u2018to\\u2019 and \\u2018for\\u2019 to keyword phrases which allow you to research search intent.\\r\\n

Creating Long Tail Content<\\\/strong><\\\/h3>\\r\\nOnce you have a few keyword phrases to optimize, start off by looking at your existing blog posts that might be closely related to those keywords.\\r\\n\\r\\nWith a little revamping, you can easily add these new long tail phrases to your existing pages and products.\\r\\n\\r\\nQuestion and answer styled content might help you immensely while targeting longer phrases.\\r\\n

Go back and check on Mobile Friendliness<\\\/strong><\\\/h3>\\r\\nA lot of people don\\u2019t realize this but voice search and mobile friendliness go hand in hand. That\\u2019s because voice is used exclusively on mobile devices. So, take a step backwards and check if your site is optimized for mobile.\\r\\n\\r\\nIf it isn\\u2019t, then this is the time to do it.\\r\\n\\r\\nAlso, if there are errors with factors like page speed, navigation and user interface, then correct those. These factors affect your bounce and exit rate and subsequently, your ranking.\\r\\n\\r\\nYou can use tools like MobileTest.me<\\\/a> to check how your site appears on various mobile devices.\\r\\n

Optimize for local search<\\\/strong><\\\/h3>\\r\\nMost of the current voice searches are geared towards local physical locations and businesses<\\\/a>. If the user, for example, asks Siri or Google Voice assistant to find the \\u2018best dentist near me\\u2019, then voice search will automatically detect the location of the phone and try to find the closest match near that location.\\r\\n\\r\\nIn this case, the search engine will no co-relate that search with the on-page optimization<\\\/a>.\\r\\n\\r\\nInstead, it will pick the closest match from the \\u2018Business Listings\\u2019 on Google and other local business directories.\\r\\n\\r\\nIf you are already listed on Google Business, update your business name, address, business hours, driving directions and phone number.\\r\\n\\r\\nMicrodata helps Google crawlers understand what this information is all about. Use Google markups wherever possible on your site.\\r\\n

Analyze, rinse, repeat<\\\/strong><\\\/h3>\\r\\nWhile Google Analytics does not reveal the exact number of queries that come from voice search, this functionality will be added to it very soon.\\r\\n\\r\\nFor now, you can monitor if there is a huge difference in mobile and desktop traffic<\\\/a>. If mobile traffic is dropping off your site, it probably means that there is a problem that you need to fix.\\r\\n\\r\\nKeep a close eye on the long tail keyword phrases and how they are performing. If you are getting direct organic traffic for some of the long tail phrases from mobile, then chances are that your website is popping up in voice search results.\\r\\n\\r\\nIf not, then analyze, edit and repeat the process. Remember, you still have a headstart as compared to many other online businesses who are yet to figure out mobile search leave alone voice. 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Swart","author_link":"https:\/\/asiavirtualsolutions.com\/es\/author\/819731ace04f6843\/"},"uagb_comment_info":0,"uagb_excerpt":"Optimizing for Voice Search Ready or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly. Soon enough, Google Voice made an appearance. 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