{"id":24781,"date":"2017-11-21T18:58:03","date_gmt":"2017-11-21T11:58:03","guid":{"rendered":"https:\/\/asiavirtualsolutions.com\/?p=24781"},"modified":"2026-05-20T14:30:17","modified_gmt":"2026-05-20T07:30:17","slug":"optimizing-for-voice-search","status":"publish","type":"post","link":"https:\/\/asiavirtualsolutions.com\/es\/optimizing-for-voice-search\/","title":{"rendered":"Optimizaci\u00f3n para la b\u00fasqueda por voz"},"content":{"rendered":"
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Optimizaci\u00f3n para la b\u00fasqueda por voz<\/strong><\/h2>\r\nReady or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly.\r\n\r\nSoon enough, Google Voice made an appearance. As did Microsoft\u2019s Cortana. Most experts suggest that this is just the start.\r\n

Here\u2019s an important survey report from Google themselves.<\/h3>\r\n

\"Voice<\/p>\r\nIt says that more than 50% of US teens were using voice search every day at the end of 2014. This number reduces slightly to 41% for adults. But that\u2019s still a very impressive number for something as new as this.\r\n\r\nScientists from Baidu have predicted that by 2020, almost 50% of searches will be made through voice devices.\r\n\r\nThe point is, that you cannot afford to not optimize your site for voice searches.\r\n\r\n \r\n\r\nJust when you thought that optimizing for mobile searches was enough for a while.\r\n\r\nThankfully, optimizing for voice is not as difficult as it sounds. In fact, it is a lot easier than optimizing for desktop searches was a few years ago.\r\n

The basics of Voice search<\/strong><\/h3>\r\n\"TheTo be able to understand how voice search works, you have to use it yourself. And one of the first steps is to read up on the literature that comes with your smartphone device. For example, Apple has a very detailed guide that teaches you how to use SIRI for searches.\r\n\r\nAnd it\u2019s not as complicated as you\u2019d imagined.\r\n\r\nApple suggests that you talk to Siri the way you\u2019d talk to a friend. So, you can say \u2018Hey Siri\u2026where\u2019s the nearest Pizza joint or a gas station\u2019.\r\n\r\nSimilarly, you can find guides for using Cortana and Google search. The reason why we mentioned all three of the top brands that are spreading out into voice search is because both Apple and Microsoft use Bing instead of Google.\r\n\r\nAnd optimizing for these motores de b\u00fasqueda<\/a> becomes equally important because Apple users account for almost 15.3% of the total smartphone user base.\r\n\r\nThat\u2019s a small but important chunk of your business right there.\r\n

The difference between voice and text<\/strong><\/h3>\r\nOne of the most significant differences between voice search and conventional text search is that people are more inclined to use longer phrases to search with voice.\r\n\r\nThe three to four-word keyword combinations<\/a> suddenly don\u2019t become too relevant.\r\n\r\nFor example, if someone is searching for a Florist in Miami, the voice query might be something like this, \u2018Where is the nearest florist?\u2019 considering that the physical location of the phone will be auto-detected, or \u2018Which is the best florist in Miami\u2019 if you are searching from a different location.\r\n\r\nThat\u2019s six words.\r\n\r\nThe same thing when searched on desktop or mobile would have been \u2018Best florist Miami\u2019\r\n\r\nIf your website and its pages have largely been optimized for short keyword phrases, it is time to dig deep and bring out those long tail nuggets.\r\n

Interspersing Keyword research with speech<\/strong><\/h3>\r\n\"Importancia<\/a>Su investigaci\u00f3n de palabras clave<\/a> for voice search should begin by searching verbally for queries yourself. This gives you an idea of what kind of results are shown for various queries. If you start to find results that are relevant to what you are searching, jot that keyword phrase down as a reference and start brainstorming.\r\n\r\nThere\u2019s a free online tool called \u2018Answer the Public\u2019 that can help you immensely while brainstorming. This tool helps you to add words like \u2018to\u2019 and \u2018for\u2019 to keyword phrases which allow you to research search intent.\r\n

Creating Long Tail Content<\/strong><\/h3>\r\nOnce you have a few keyword phrases to optimize, start off by looking at your existing blog posts that might be closely related to those keywords.\r\n\r\nWith a little revamping, you can easily add these new long tail phrases to your existing pages and products.\r\n\r\nQuestion and answer styled content might help you immensely while targeting longer phrases.\r\n

Go back and check on Mobile Friendliness<\/strong><\/h3>\r\nA lot of people don\u2019t realize this but voice search and mobile friendliness go hand in hand. That\u2019s because voice is used exclusively on mobile devices. So, take a step backwards and check if your site is optimized for mobile.\r\n\r\nIf it isn\u2019t, then this is the time to do it.\r\n\r\nAlso, if there are errors with factors like page speed, navigation and user interface, then correct those. These factors affect your bounce and exit rate and subsequently, your ranking.\r\n\r\nYou can use tools like MobileTest.me<\/a> to check how your site appears on various mobile devices.\r\n

Optimize for local search<\/strong><\/h3>\r\nMost of the current voice searches are geared towards local physical locations and businesses<\/a>. If the user, for example, asks Siri or Google Voice assistant to find the \u2018best dentist near me\u2019, then voice search will automatically detect the location of the phone and try to find the closest match near that location.\r\n\r\nIn this case, the search engine will no co-relate that search with the on-page optimization<\/a>.\r\n\r\nInstead, it will pick the closest match from the \u2018Business Listings\u2019 on Google and other local business directories.\r\n\r\nIf you are already listed on Google Business, update your business name, address, business hours, driving directions and phone number.\r\n\r\nMicrodata helps Google crawlers understand what this information is all about. Use Google markups wherever possible on your site.\r\n

Analyze, rinse, repeat<\/strong><\/h3>\r\nWhile Google Analytics does not reveal the exact number of queries that come from voice search, this functionality will be added to it very soon.\r\n\r\nFor now, you can monitor if there is a huge difference in mobile and desktop traffic. If mobile traffic is dropping off your site, it probably means that there is a problem that you need to fix.\r\n\r\nKeep a close eye on the long tail keyword phrases and how they are performing. If you are getting direct organic traffic for some of the long tail phrases from mobile, then chances are that your website is popping up in voice search results.\r\n\r\nIf not, then analyze, edit and repeat the process. Remember, you still have a headstart as compared to many other online businesses who are yet to figure out mobile search leave alone voice. So take your time.\r\n\r\n \r\n\r\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Optimizing for Voice Search Ready or not, voice search is here. And if recent statistics are to go by, it is all set to invade the world of search. Siri, when it was launched first, was at best a novel new technology that Apple users embraced wholeheartedly. Soon enough, Google Voice made an appearance. As […]<\/p>\n","protected":false},"author":1,"featured_media":24925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"image"},"jnews_primary_category":[],"footnotes":""},"categories":[5226],"tags":[2962,2964,2963,414],"class_list":["post-24781","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-ai-content-seo","tag-optimizing-for-voice","tag-search","tag-voice","tag-voice-search","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/posts\/24781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/comments?post=24781"}],"version-history":[{"count":0,"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/posts\/24781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/media\/24925"}],"wp:attachment":[{"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/media?parent=24781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/categories?post=24781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiavirtualsolutions.com\/es\/wp-json\/wp\/v2\/tags?post=24781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}