Automated web marketing dos and don’ts. Internet marketers as well as online businessmen are often faced with the conundrum of choosing between an automated web marketing service and a manual one.
Let’s face it. Time is precious and there are only so many things that can be done manually. For a large business that demands a multi-pronged SEO plan with tons of accounts, back links and profiles, completing even part of the tasks manually would mean hiring hundreds of SEO professionals which eats into time and escalates marketing costs.
That’s where the lure of automation comes in. There are software and services that can automate most mundane and time consuming web marketing tasks for you. Creating accounts or solving captchas for example, are tasks that must be compulsorily be automated, lest you have an abundance of time, resources and money to waste.
But all is not hunky dory in the world of automated web marketing. There is a thin line in between automating the necessary tasks and going overboard with it. Google and any other search engine probably hate automated robotic submissions and make every possible effort to prevent automated software bots from performing SEO tasks.
So, if you were on the fence about using automated web marketing, then here’s a small guide that lists the dos and don’ts.
Do – Keyword Research
Keyword research is the cornerstone of a successful SEO campaign. And the days of brainstorming and coming up with keyword ideas is passé. There are numerous professional-grade tools which can help you automate your keyword research. Right from scraping multiple search engines and finding keywords with the exact search volume to analyzing competition and finding long tail semantic keywords, the right tools bring speed and precision to keyword research. And if you are a newbie to SEO tools, then you can always outsource it.
Do – Account creation
Depending on your SEO goals, you may need thousands of accounts on a variety of websites. This includes email accounts, web 2.0 sites, social media profiles and more. Doing it manually is probably going to take years. Most SEO tools have account creation modules that can get these tasks done in minutes. You can even select and filter the websites that you want to create accounts on. Once again, it does come with a steep learning curve. So, if you are unsure, outsourcing it the best way forward. You let the experts handle the task while you focus on your core competencies. For example, you can buy email account packs for use with GSA Search Engine Ranker, which is one of the most effective automated SEO tools ever.
Do – Competition Analysis
Do what your competitors are doing right and scale it up by 10 times. That’s a simple and effective SEO success mantra that has been followed by the big guns in the business since time immemorial. But you don’t even need to type each of your keywords into Google one by one and then analyze the top 10 sites that come up. If you are targeting thousand keywords, think about the time that will be spent in analysis. There are enough automation tools and services that can scrape, analyze domain metrics, keyword ranks, back link profiles, social media signals and every other tiny detail in just hours. Competition analysis is definitely one of the things that must be automated.
Do – Link Diversity
Google’s frequent algorithm updates have reduced the margin for error that you had while building back links to your website. However, it is equally important to have a diverse link profile. And that’s where automation can help you. While you can build the most important links manually, software and automation can help you get some much needed diversity into your back link profile. Web 2.0s, social bookmarks, video submissions and .edu links do not need to be the mainstay of your back link profile. But they all help and automating these links with freshly scraped and updated back link lists will save you tons of time and effort.
Don’t – Mass Link Submissions
Somewhere down the line, you’d be tempted to use software to mass build links to your business website. While it’s true that you can complete a month worth of link building in a day or less by automating, most of the links that’s build using software can be irrelevant or poor in quality. Further, unless you are well versed with link building software, it is very easy to go wrong with it. You need to constantly scrape the internet to find fresh lists of websites that allow automated links, use proxy servers, captcha solvers, content spinners and ensure that you keep the anchor text ratio balanced. It’s no mean feat. Links are always better when they are manually acquired. If you do intend to use software, outsource it to an experienced SEO service.
Don’t – Account Populating
One of the clinical mistakes that people often do is to let software populate those accounts that they have just built. As effective as it can be in making accounts and saving time, any account, be it social media or web profiles need a manual touch. You need it to look and feel human. If possible, have some sort of interaction and activity on the account which increases credibility and prevents it from being flagged as a fake account.
Don’t – Content writing
Never, ever, use software to come up with content for your business websites. True, it may be advertised as ‘Copyscape Passed’ and ‘Readable’. Does not mean that it will gain you readership or increase your credibility or get social shares. Content must be manually written and should be a part of your overall SEO strategy that integrates keyword research into it.
Ask any internet marketer and they would tell you that the ultimate dream is to have a business that churns out money on autopilot. It would be impossible without automation to achieve that sort of a business model. But relying solely on automation will instantly lead to a penalty because Google is smart enough to figure out that a link profile is unnatural or that content is spun gibberish.
We hope this list of dos and don’ts helps you to make a distinction between the services that you can automate and the ones that need your inputs.